CITTA’s dedication to using mild, non-toxic ingredients goes beyond just selecting the right components.
CITTA
A common concern among parents, in today’s era, is the dominance of synthetic products. Choosing skincare products for little ones while navigating a market inundated with numerous brands can be discombobulating. Pediatricians and dermatologists have been warning about potential risks, including skin allergies, rashes, and other adverse reactions caused by synthetic ingredients in baby care products. CITTA, a Pune-based premium baby bath and skincare brand, is setting a new standard in baby care with its commitment to keeping little ones safe from harmful chemicals. Drawing on the timeless nuskhes of dadis and nanis and backed by modern science, CITTA crafts dermatologist-tested and approved formulations using traditional ingredients that are both gentle and effective.
ADVERTISEMENT
At the heart of the brand lies a deep respect for nature and its bountiful offerings. In every bottle, in every tub, CITTA encapsulates the essence of traditional wisdom backed by medical integrity, offering concerned parents baby bath & skincare products that are truly revolutionary and deeply nurturing. Reflecting on this philosophy, Tanay Sharma, COO of CITTA, affirms, “Our formulations are inspired by age-old remedies passed down by our grandmothers and trusted by generations. We pour our hearts into everything we formulate, always thinking of how grandma used these ingredients to nurture and protect us.”
“Ingredients like turmeric, known for its anti-inflammatory and healing properties, and ashwagandha, revered for its soothing and rejuvenating effects, are time-tested solutions that have nurtured and protected delicate skin for centuries. And the best part is these plant-based ingredients are gentle on the most sensitive skin. For instance, our Nourishing Baby Massage Oil is a harmonious blend of 12 natural oils, including coconut oil, rich in moisturizing properties, and almond oil, packed with vitamins and antioxidants. These ingredients work together to deeply nourish and protect the skin, ensuring that every massage stroke is a step towards healthier, happier skin,” added Akanksha Sharma, CEO of CITTA.
Another testament to their commitment to tradition and safety is the Moisturizing Baby Balm. Enriched with the magic of shea butter and eight natural oils, the baby balm is crafted to lock in moisture and keep delicate baby skin deeply nourished, unlike conventional water-based lotions and creams. Additionally, the brand has eliminated water from its formulations to enhance the potency of traditional ingredients and significantly reduce its environmental footprint.
Even their Gentle Foaming Baby Shampoo and Tender Foaming Baby Wash harness the power of nature, featuring ingredients like coconut oil and aloe vera that have long been revered for their remedial properties. The Diaper Rash Cream features zinc oxide for its protective barrier and chamomile extract to soothe irritated skin. This combination ensures that delicate skin is protected from moisture and friction, preventing rashes while promoting healing.
CITTA’s dedication to using mild, non-toxic ingredients goes beyond just selecting the right components. By avoiding harsh chemicals, parabens, and toxins, CITTA ensures that its products are as gentle on the skin as they are on the environment. With CITTA, parents can be confident that they are providing the best care for their little ones, free from harmful chemicals and full of nature’s goodness.
About CITTA
Inspired by the traditions and knowledge of childcare passed on for generations from grandmothers to mothers #DadiNaniKeNuskhe, CITTA’s roots lie in the research undertaken to understand the customs, rituals, and practices followed across the country backed by extensive research and development done to formulate the products which are safe, gentle and mild for babies. As a brand, we want every child to feel the endless love of a grandmother. So we’ve designed a more convenient option for young parents by creating products that are Natural, Safe & Tested. We believe in 100% transparency, so every ingredient we use is mentioned on our label. By offering products formulated with ECOCERT/ COSMOS Organics-certified ingredients, CITTA aims to provide parents with peace of mind, knowing that they are making the best choices for their little ones’ health and well-being.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
