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How Design and Layout in Residential Real Estate Influence Consumer Experience

Updated on: 26 August,2024 01:40 PM IST  |  Mumbai
Buzz | sumit.zarchobe@mid-day.com

A well-designed residential property does more than capture attention-it communicates the essence of what a home is meant to be.

How Design and Layout in Residential Real Estate Influence Consumer Experience

Mr. Hira Ludhani, Director at Evershine Group

By Hira Ludhani, Director of Evershine Group


The saying 'First Impression is the Last Impression' holds true across many experiences, especially in real estate. In our industry, customer experience plays a vital role, and it’s our responsibility as professionals to keep them impressed & ensuring they get what they desire. This is the essence of customer experience. After choosing a trusted developer, a buyer’s first instinct is typically to evaluate the design of the home. Before considering factors like price or location, they are drawn to the aesthetics and functionality of the space.

Design and layout of a property are crucial factors that contribute greatly to the home buyer's experience. As potential buyers step into a property, the design and layout catches their eye and largely influences their decision-making and shapes their experience. A well thought out design can enhance comfort, convenience, and sustainability, making a lasting impact on buyers. As we prioritise customer experience in our industry, understanding the importance of design and layout becomes crucial for creating spaces that truly resonate with homebuyers.

Architectural efficiency also increases the value of any property, making it a favourable long-term investment option. People no longer evaluate property solely based on traditional metrics. Nowadays, visual appeal, design integrated with technology, multi-purpose features, and amenities provide differentiation and hold significant influence over the consumer's decision. 

Ongoing trends in residential design are increasingly focusing on sustainability and technological integration. Innovations such as smart home technologies, which allow for automated control of lighting, climate, and security, are enhancing the living experience while promoting sustainable living practices. Buyers are becoming more environmentally conscious and are seeking homes that offer energy efficiency and eco-friendly features.

In this fast-moving world, people often experience quick burnouts leading to poor health and minimal time for complete relaxation. As such, the availability of natural light, fresh air, and greenery is in high demand, the perception of a residence is changing from being just a place where you eat and sleep to a space that offers rejuvenation and refreshment.

A home that is pleasing to the eye and well organized can also evoke a strong sense of belonging-a place where they can spend quality time with family and feel truly at home. This emotional resonance is a powerful factor in real estate; buyers are often drawn to properties that not only meet their functional needs, but also align with their personal tastes and lifestyle aspirations. The atmosphere created by design can make a significant difference in how a home is perceived and valued.

We as developers must quickly adapt to the evolving consumer needs to deliver services worthy of our buyers' time and finances. This process begins with creating a coherent vision that aligns with the target market’s desires and expectations, creating a space for a property that stands out.

A well-designed residential property does more than capture attention-it communicates the essence of what a home is meant to be. In a dynamic real estate market, these elements are key to attracting buyers and maximising property value.

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