EORTV plans to solidify its position as a key player in India’s OTT market by producing new and diverse content across various genres.
EORTV and Vsure Investment
EORTV and Vsure Investment Affairs: A Game-Changer for the OTT Landscape. EORTV, a dynamic OTT platform led by CEO Deepak Pandey, has unveiled a strategic partnership with Vsure Investment Affairs Private Limited, founded by Anish Maheshwari. This collaboration marks a significant milestone in EORTV's mission to enhance its content offerings and expand its market presence.
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Founded by Falguni Shah and Deepak Pandey, EORTV specializes in producing, acquiring, distributing, and syndicating diverse digital content. The partnership with Vsure is poised to bolster EORTV's growth trajectory in the coming years, with Vsure expressing a keen interest in investing in the platform's expansion.
The investment, overseen by Ajay Thakur, CEO & Managing Partner of TGI SME Capital Advisor LLP, will focus on enhancing EORTV’s content acquisition, marketing strategies, and technological infrastructure. With this backing, EORTV aims to reach a milestone of 5 million subscribers within a year, building on its current base of over 1.5 million downloads.
Deepak Pandey emphasized the partnership's significance, stating, “This investment reflects EORTV’s potential to reshape the OTT landscape in India. With Vsure’s backing and strategic insight, we are confident in our ability to deliver a broader range of high-quality content to a diverse audience.”
Anish Maheshwari expressed his enthusiasm for the collaboration, highlighting his belief in Pandey's vision. “We are excited to partner with EORTV as they continue to innovate in the digital entertainment space. I believe in Deepak’s vision for EORTV, and our goal is to drive the platform’s growth by providing not just financial resources, but also mentorship to meet the evolving demands of Indian audiences,” Maheshwari stated.
The partnership was officially announced during a star-studded event in Andheri, Mumbai, attended by prominent figures from the entertainment industry, including EORTV App Producer Shobhit Attray, along with actors Himanshu Malhotra, Naman Shaw, and Siddharth Nigam. The event showcased the excitement surrounding the collaboration, featuring numerous celebrities walking the red carpet.
With this major investment, EORTV plans to solidify its position as a key player in India’s OTT market by producing new and diverse content across various genres. This collaboration will also enable the platform to strengthen its technological capabilities and expand its audience reach.
EORTV remains committed to delivering content that resonates with India’s diverse viewership, positioning itself as a leader in the ever-evolving digital entertainment landscape.
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