India's D2C landscape is experiencing a renaissance, fueled by a growing digital-savvy consumer base and advancements in technology.
10 Emerging D2C Brand
‘Hypetrics’ recognized 10 Emerging D2C brands that are making significant strides in their respective Categories. These brands are leveraging innovation, customer-centricity, and effective marketing to establish a strong foothold in the competitive market."
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1. Detoxie
Founder: Robin Chopra
Brand Website: www.detoxie.in
Brand Category: Beauty & Personal Care
Detoxie is India's 1st Anti-Stress & Anti-Pollution Skincare Company. ‘Detoxie’ introduced a new range of products designed to combat the negative effects of urban living. Their innovative formulations address urban living concerns such as hard water, pollution, fatigue, and stress from a skincare perspective. Detoxie's commitment to using premium ingredients and effective solutions aims to provide relief and rejuvenation for the modern Urban consumer.
2. Sugar Chilli Co
Founder: Udit Agarwal
Brand Website: www.sugarchilli.co
Brand Category: Indian Ethnic Condiments
Sugar Chilli Co., makers of India's Tastiest Pickles and Chutneys. Sugar Chilli Co. has not only made Indian Traditional Pickles truly authentic and 100% Natural but also their Spicy Green Chilli Bomb Chutney and Sweet Mango Chutney are a must-haves for anybody looking to add extra flavor to their daily Indian Meal. They have also made a perfect replacement of Chemical-Filled tomato sauce with their tomato chutney which is made from 60% real tomatoes with real tomato pieces and is enjoyed along with Stuffed Paratha to Home-Made Tacos. Perfectly sun-cooked Red Chilli Pickle is also a must-try. The products can also be used an ingredient to flavor. up any boring meal. Each and every product is processed in-house and completely hand-made to ensure purity and preserve Indian Tradition. Sugar Chilli Co., uses zero chemicals and all products are made and packed in completely safe and hygienic facility to ensure 100% quality
3. Velvet Verve
Founder: Manya Saini
Brand Website: www.velvetverve.in
Brand Category: Women’s clothing
Fashion entrepreneur Manya Saini has unveiled Velvet Verve, a luxury clothing brand for urban women. Drawing from her personal journey, Velvet Verve offers custom-designed collections that celebrate individuality and empowerment. The brand’s OAK collection blends timeless elegance with modern style, while The Gift Box collection features a single outfit designed to be styled in multiple ways, offering unmatched versatility. With high-quality fabrics and bespoke designs, Velvet Verve helps women rediscover their essence and express themselves confidently through sophisticated, stylish pieces.
4. Jewel Thief
Founder: Shristi Mehta
Brand Website: www.jewelthief.co
Brand Category: Handcrafted Jewelry
Jewel Thief, a rising star in India's handcrafted jewellery scene, is redefining the boundaries of style, expert craftsmanship and affordability. Their jewellery blends traditional techniques with modern sensibilities and is founded on the principle of empowering women through style and confidence. Jewel Thief offers premium, made-in-India pieces with a focus on unique designs, quality materials and accessible prices. From statement chokers to everyday earrings, their jewellery is widely resonating with the modern women and are quickly becoming a go-to destination for those seeking affordable luxury across India.
5. BabyOrgano
Founder: Riddhi Sharma
Brand Website: www.babyorgano.com
Brand Category: Kids Health & Wellness
BabyOrgano is India’s first dedicated Ayurvedic baby care brand, offering gentle and effective solutions for young ones. Trusted by over a million parents, Their products are crafted with pure herbs and natural ingredients, supporting child growth and wellness. Manufactured under GMP-certified facilities, BabyOrgano ensures the highest quality and safety in every product. Their commitment to Ayurveda's best practices and natural ingredients makes them a reliable choice for parents seeking safe and effective care for their little ones.
6. Pot & Bloom
Founder: Gurvinder Singh
Brand Website: https://www.potandbloom.com/
Brand Category: Gardening
Pot & Bloom, A brand dedicated to making gardening accessible to everyone. Their innovative grow kits offer a complete solution for growing your own plants, from seeds to harvest. With a variety of options, including vegetables, herbs, and flowers, Pot & Bloom caters to all gardening enthusiasts. Their products are eco-friendly and safe for both pets and children, making gardening a stress-free and enjoyable experience. These Kits make for great "Green Gifts" in case you are looking for unique and sustainable gifting options.
7. Dobra
Founder: Rahul Johar, Ewa Pienkowska-Johar, Madhukar Johar, Anuradha Johar
Brand Website: www.dobraindia.com
Brand Category: Food & Beverages
DOBRA is redefining Indian traditional snacking with a playful twist. With the likes of Goli Soda in Apple Mojito flavor and Desi Wasabi Tapioca Chips, the brand blends nostalgia with innovation, offering snacks and beverages that bring fun and joyful experiences. DOBRA’s mission is to bring a lil' masti to people's daily routines, with high-quality, accessible products. The brand is quickly becoming a favorite among families and friends looking to share joyful food moments.
8. Dad’s Hack
Founder: Zeshan Rahaman
Brand Website: www.dadshack.in
Brand Category: Food & Beverages
Dad's Hack Kombucha is a modern take on an ancient tea-based elixir that leaves you feeling relaxed & energized. Offering a unique, non-alcoholic beverage for health-conscious consumers. This fermented tea drink, available in six flavors, is low in sugar and caffeine, making it a guilt-free choice for social occasions. Dad's Hack is committed to using only the freshest, natural ingredients and revolutionizing the beverage industry with their delicious and nutritious kombucha.
9. Kibi Kibi
Founder: Harsh Manik, Urvi Manik
Brand Website: www.eatkibikibi.com
Brand Category: Healthy Snacks
Kibi Kibi is shaking up India’s health food market with gourmet, nutritious snacks. They were the first to introduce Bliss Balls, a superfood-packed alternative to traditional dry fruit ladoos. With gourmet flavors like Mocha Mania Bliss Balls and Orange Cocoa Protein Balls, Kibi Kibi caters to urban wellness-oriented consumers looking for tasty, convenient options.
10. A09.STORE
Founder: Tushar Khakhar
Brand Website: www.a09store.com
Brand Category: Fashion
A09STORE is a brand that believes in the power of fashion as a form of self-expression and connection. They are dedicated to creating a range of products that resonate with each individual's unique journey, aspirations, and personality. Each collection tells a story whether it's a tribute to local culture, a nod to global influences, or a reflection of the latest trends ensuring there's a fit for everyone.