SMS has been manufacturing clinic utility products and concept-driven solutions for pharmaceutical marketers since the mid-1990s.
Naresh Ahuja
SMS Scientific Products Pvt. Ltd is at the forefront of transforming healthcare communication. Their commitment to innovation, collaboration, and patient-centric design positions them as key players in shaping the future of healthcare interactions. As they continue to bridge gaps and empower patients with knowledge, Naresh Ahuja, CEO and Founder, SMS, talks about their vision for a more informed and engaged healthcare community.
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SMS has been manufacturing clinic utility products and concept-driven solutions for pharmaceutical marketers since the mid-1990s. With a steadfast commitment to ethical marketing practices, they have always strived to provide innovative and effective solutions to their pharma clients.
“In healthcare communication, we recognize the critical role of doctor-patient interactions in shaping health outcomes. Despite being an overlooked area amidst the broader spectrum of healthcare communication, we are dedicated to developing tools that facilitate meaningful conversations and improve patient understanding,” says Naresh Ahuja, Founder and CEO, SMS.
Doctor-patient communication has historically been a neglected aspect within the healthcare ecosystem. However, there has been a notable shift in recent times, with pharmaceutical sponsors and doctors alike recognizing its pivotal role. At SMS, they've responded to this growing awareness by introducing their innovative "Science for Doctors" range of patient education desktops.
These unique tools seamlessly blend product design with copyrighted medical content, offering unparalleled convenience and utility for doctors during consultations. They've garnered widespread appreciation from medical professionals and are increasingly utilized by leading pharmaceutical companies as part of their brand recall strategies. Moreover, they serve as a public service initiative by providing patients with accurate medical information in a simple and accessible manner.
“We take pride in the fact that their "Science for Doctors" tools have revolutionized patient education, thanks to their innovative design that resonates with doctors and attracts interest from pharmaceutical sponsors for ethical marketing endeavors,” he added.
However, significant challenges lie ahead. India's vast geographical expanse, diverse languages, and cultural nuances, coupled with low literacy rates, present hurdles in reaching all corners of the country. While they've made strides in engaging top pharmaceutical sponsors and leading doctors, there's still much ground to cover. Their goal is to extend the reach of these invaluable tools to rural and semi-urban areas.
To address this, they're planning to leverage digital marketing and e-commerce platforms. This approach will enable medium and small regional pharmaceutical sponsors to access their products, while doctors can easily procure them for their clinics. By embracing digital channels, they aim to democratize access to their products and facilitate better doctor-patient communication across all segments of society.
“We have established strong partnerships with prominent players in the pharmaceutical industry, including Abbott, Cipla, Dr. Reddy’s Laboratories, Ipca, Aristo, Alembic, Emcure, Torrent, Glenmark, Lupin, and many others. These collaborations have been instrumental in the development of a wide array of customized and innovative products across all major therapy areas,” assets Naresh Ahuja.
Their dedicated medical and design teams collaborate closely with these pharmaceutical companies to create bespoke solutions tailored to their specific needs. From cardiology to gynecology, dermatology to orthopedics, and beyond, they've delivered masterpieces that effectively support their marketing campaigns. These products consistently receive acclaim from medical professionals for their effectiveness and utility in advancing healthcare communication.
To remain abreast of the latest developments and best practices in healthcare communication, Naresh Ahuja actively engages in ongoing education and professional development activities. This involves regularly attending conferences, seminars, and workshops related to healthcare communication and related fields.
Additionally, he stays informed through continuous monitoring of reputable sources such as peer-reviewed journals, industry publications, and reputable websites dedicated to healthcare communication and healthcare trends. By actively seeking out new information and staying connected with experts in the field, he ensures that his knowledge remains current and relevant. Moreover, he incorporates this knowledge into his work by integrating emerging trends, innovative strategies, and evidence-based practices into the development and implementation of communication initiatives within healthcare settings. This approach enables him to continually enhance the effectiveness and impact of his communication efforts, ultimately contributing to improved patient outcomes and satisfaction.
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