Amid the 2020 pandemic, Sunpreet Singh, a callisthenics and fitness coach, embarked on a remarkable journey.
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Fuelled by a passion for herbs, Botanics, fitness, and holistic well-being, Sunpreet envisioned making quality ingredients accessible to all. By recognizing the exorbitant prices that often deter people from quality products, he decided to bridge the gap.
But Sunpreet didn't embark on this mission alone. In 2023, his brother-in-law, Mr Jagandeep Singh, joined him, sharing his passion for herbs and botanicals. Sunpreet took charge of meeting with farmers, packaging, designing, and shaping the brand's image, while Jagandeep Singh delved into marketing and overseeing the brand's finances.
Vriksha Veda - The Brand That Cares
Vriksha Veda, born out of this shared passion of its co-founders, is more than just a brand; it's an entrepreneurial initiative. The brand is a commitment to providing natural and sustainable products at an affordable cost to all. Every product from Vriksha Veda is ethically sourced, whether it's from local farmers, NGOs, Self-Help Groups, or certified vendors.
The brand prides itself on ingredient transparency, assuring customers of the authenticity and quality of every product. What's more? 98% of their packaging is eco-friendly, ensuring that every purchase neither harms us nor the environment.
The Vision and Mission
Their vision is twofold: to collaborate with more farmers by providing fair compensation for their hard work and to offer quality ingredients to people at cost-effective prices. Their mission centres on promoting a holistic lifestyle, providing personalized guidance, adopting plastic-free and clean packaging, and ensuring a minimum carbon impact through sustainable packaging.
Vriksha Veda boasts an array of unique products, with 95% being single-ingredient products like rose petals powder, neem powder, and rose water. The brand has recently introduced a Self-Care Rituals Box, offering unique experiences while supporting local farmers.
Closing the Gap
Vriksha Veda stands out in a crowded market for several reasons. At its core, the brand is not content with being just another option on the shelf. Its purpose is to initiate a ripple effect transforming how people perceive and interact with beauty and wellness. Their commitment to quality is unwavering - they'd rather run out of a product than sell anything sub-standard.
But what truly sets them apart is their approach to sourcing. Vriksha Veda believes in sourcing directly from the hands that cultivate herbs, supporting local communities and guaranteeing the authenticity and purity of their ingredients. Ethical work relationships are at the heart of their mission, where respect, trust, and shared goals lead the way. They prioritize fair treatment and mutually beneficial partnerships with the farmers who provide them with precious ingredients.
Vriksha Veda doesn't stop at providing products; it fosters a community of like-minded individuals passionate about holistic self-care. They believe purchasing a product is meaningless if you don't know how to use it. Through their platform, they explore the world of DIY beauty and wellness hand in hand with consumers.
Conclusion
The heart of Vriksha Veda lies in its commitment to quality, ethics, and eco-consciousness. It's not just a brand; it's a movement towards a more sustainable and connected world. Vriksha Veda invites you to join the green revolution in self-care, where nature meets nurture.
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