The concept of sustainability isn’t new to the world. ‘Agenda: 2030’ of the United Nations proclaimed ‘Sustainability’ to be the only way to have a possible future for the planet.
The 17 SDGs (Sustainable Development Goals) defined by the UN have been adopted by the member nations including India. Sustainability is also quintessential for the growth of the organic industry and Ayurveda.
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Ideally, wherever there is a use of resources, there is a need for the adoption of sustainable practices. The issue with the organic industry is that it is growing at a rapid pace but not taking into account the sustainability of both the product & the packaging. In such scenarios, companies have failed to come out with a balanced solution.
Cultivator Natural Products, which is active in the industry for the last 35 years, has been leading this space as well and bringing sustainability into the organic industry as well. With a dedicated system of research & development, Cultivator’s have gained impetus in bringing optimal sustainable solutions to the industry, both in terms of product and packaging. They have made Sustainability – Trustable, Traceable, and Tangible.
Sustainability & Ayurveda: The Perfect Pair
Ayurveda is an incredibly old system of traditional medicine with its origin date unknown but estimated to be around 5000 years old. This was almost forgotten for decades but recently has been brought back to modern life by companies like Cultivator’s. Today, more and more people are turning back to nature’s pharmacopeia to trace the routes of health and wellness.
With time, sustainability has become a necessity for every industry and the organic industry is no exception. As the number of consumers has increased, the requirement of offering organic products has also increased. A lot of companies are working to avail organic products in the market, but hardly anyone was providing a sustainable solution.
For the first time, Ayurveda solutions have taken sustainable form with Cultivator’s. Right from cultivation to processing and packaging, Cultivator’s has turned into a sustainability leader in the organic Industry.
Cultivator’s: Creating a New Era
‘CULTIVATOR’ is a Farmer, a Producer, a Creator, a Maker, an Inventor, a Nourisher, a Provider, a Protector, and a Caregiver. ‘Cultivator’ isn’t just a name; it is a Holistic Viewpoint that finds a perfect balance between Life and Nature.
In the words of Mr. Tarun Prajapati, Co-founder and Managing Director, Cultivator Natural Products Pvt. Ltd., “Bringing sustainability to the forefront in the organic industry takes great efforts. When we decided a timeline for us to be Carbon Neutral by 2030, we setup a huge task for us. Our products are lively & life-caring for every stage of life. Along with that, bringing sustainability ahead is a great accomplishment for us. The organic industry has huge scope. The herbs and botanicals market alone is growing at a CAGR of 6.63 percentageas per Mordor Intelligence. The global market for Natural and Organic Cosmetics is growing at a CAGR of 9.1 percentageas per Research and Markets.”
He further adds, “Given the future scope, it was quintessential to for us take some strong initiative and lead the industry through example. Cultivator Natural Products Pvt. Ltd. has gained consumers’ trust and confidence with 35 years of efforts by bringing the sustainable organic option to the international market. Today, we are well known for being a producer, processor, and exporter of certified organic herbs and botanicals worldwide. We are supplying the highest quality of these products to the pharmaceutical, nutraceutical, and cosmeceutical industries in the most sustainable way that is good for the planet, plants, and people.”
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