2021 Mobile App Advertising Market Review
SocialPeta 2022
Ad Market Statistics
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In 2021, there were 190,000 mobile advertisers, an 8.23% decrease from the previous year that had more than 200,000 advertisers. The reason attributed to this decrease was primarily the saturation of the mobile app market, resulting in its first negative value in the past five years. The numbers are further predicted to decrease by 3.86% in 2022 and finally stabilize in 2023 with a growth of 4.82%.
Ad cost statistics
The average was up by 2.25% in 2021, with a 27% increase from 2020 for mobile marketing of non-gaming apps. Advertising costs concerning CPM increased by 6% compared to 2020, with an average value of $5.41. However, CPC was down by 26% YOY, an average of $0.44.
Ad platforms statistics
The modern era is about making the most of social media marketing, and global mobile app advertisers realize this. The top-most social media platforms in terms of usage - Facebook and Instagram were the most popular apps utilized by advertisers. Both these platforms saw a significant number of non-gaming advertisers, with 149.6K advertisements put up on Facebook alone in 2021.
SocialPeta's 2021 global mobile app marketing whitepaper has all this information and more! All you need to do to access this data is visit the SocialPeta website and download the free pdf.
Marketing Predictions for Mobile Apps (Non-gaming) Market
- Real-Life Stories to Relate with Users for Finance Apps
More and more users are transferring from the traditional offline financial business to mobile apps. The advertisers prefer their ads to show how real people are surprised by great income from investment, or to show professionals’ analysis.
- Transformation of E-Commerce Apps Through Live-Action Streaming
TikTok will be leading the way into new territories. Amazon, Facebook, Pinterest, and YouTube are also expanding their e-commerce on mobile. Moreover, mobile e-commerce apps that added this feature paved the way for improving brand appeal and differentiation from their competitors. Most mobile apps are continuously striving to reach younger audiences.
- Popularity of User-Generated Content in Short Video Apps
Short videos are especially attractive when people’s time is fragmented due to the high pace of modern life in the information-based society, and there is the algorithm of big data recommendation.
- Emotional Connection Boosts Reading Creatives
Currently Most popular reading apps focus on female readers; therefore, their ad creatives are mostly about emotions and ethics. The most frequent elements in the creatives are getting pregnant, cheating, handsome men and beautiful women, emotional entanglement, and so on.
- Influencer Marketing to Gain Attention
This enables users to make decisions in favor of the mobile app more than bombarding them with regular ads. Influencer marketing can shape consumer attitudes towards a brand or advertisement.
Learn more about mobile app marketing, the previous statistics, and future predictions by downloading the SocialPeta 2021 Global Mobile App Marketing White Paper. With this, you'll have all the data you need and more at your disposal.
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