Sojat in Rajasthan is a very small town that most wouldn’t have heard of. However, the name of the town immediately rings a bell in the minds of those who like buying and using Henna products.
For decades, Sojat is known to be the primary hub for the cultivation of Henna in India.
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Owing to favourable climatic conditions and the quality of the soil in this region, Sojat proves to be just the right place to grow Henna in. While the quality of Henna cultivated has always been of excellent quality, it was not accessible to people living in different parts of the country. However, all that changed when RKS Henna decided to manufacture Henna products based on the raw material extracted from Sojat and make it accessible to people all across the world and not just India.
Elaborating on this, Raj Kumar Gupta, Founder and CEO of RKS Henna, says, “The quality of Henna cultivated in Sojat cannot be compared to Henna that is grown elsewhere. RKS Henna was formed with the objective to make this Henna available in every household in India. As our company grew bigger, we expanded our horizons and started exporting our Henna products to foreign countries as well. We were the first Indian company to do that and in that sense, we have been torchbearers in this particular space”.
Established in the year 2000, RKS Henna is a GMP-certified company that has a reputation for offering Henna products that are of premium quality at an affordable price. The brand offers an elaborate range of Henna powder in a variety of colours. Apart from the quality, the variety of products offered by the company has been one of the driving factors behind its success.
“Our team comprises of a large team of experts who handle different departments. Apart from doing quality checks regularly, we also ensure that we innovate our products from time to time and keep introducing newer elements to them. While we procure raw Henna from Sojat, we polish it using a variety of organic products so that the product the consumer holds in their hands is of superior quality. We are also very particular about upgrading our packaging and distribution facilities regularly”, says the seasoned entrepreneur.
In the last 22 years of its existence, RKS Henna has grown from strength to strength and has emerged as the most preferred choice for those who use Henna products. The sales registered by the company both in India and foreign countries serve as a testimony to how successful it has been in its endeavour of making Henna a truly global product.
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