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Home > Brand Media News > Purple United Kids is in advanced talk with US Investment Equity Firm to dilute 20Percent of its equity

Purple United Kids is in advanced talk with US Investment Equity Firm to dilute 20Percent of its equity

Updated on: 04 December,2023 01:21 PM IST  |  MUMBAI
BrandMedia | brandmedia@mid-day.com

Purple United has bolstered its merchandising staff to concentrate on lab-tested quality to increase sales.

Purple United Kids is in advanced talk with US Investment Equity Firm to dilute 20Percent of its equity

Purple United Kids

The premium brand Purple United Kids has completely revolutionized the market. Purple United Kids has won the hearts of both kids and parents. This brand isn't just about clothes; it's a transformative force in the industry. Their lab-tested merchandise ensures a winning combination of comfort, toughness, and cutting-edge style. Awarded as the Emerging Brand in the kid's apparel category, Purple United Kids is a true game-changer in redefining how we perceive and experience children's fashion.


To truly immerse yourself in the world of Purple United Kids and witness the essence of their premium kids' fashion, watch the newly launched brand film. It encapsulates the spirit of style, quality, and individuality that defines the brand. You can watch the brand film



During a conversation with a top management member, it was revealed that Purple United Kids is in advanced talks with a US-based investment equity firm to 20% of its equity share. The discussion is already in its advance stages, and money will be diverted to increase brand awareness and marketing while expanding business.

The brand plans to open 50 EBO Retail Stores by 2027, with a 300% expansion rate increase, according to the top management.The brand wants to expand its distribution network by 200% and its top line of e-commerce business by 220%. Purple United has bolstered its merchandising staff to concentrate on lab-tested quality to increase sales.

At the core of Purple United Kid’s philosophy lies an unwavering commitment to quality. Each product undergoes rigorous laboratory testing to ensure the highest standards of safety and durability. From the selection of premium materials to the meticulous craftsmanship, every aspect of the brand's products is thoroughly examined. As a result, children can confidently wear Purple United kid’s footwear and apparel, knowing they are protected and supported without compromising on style.

One of the hallmarks of Purple United Kids is the durability of their clothing. Parents know that kids can be quite rough on their clothes, but Purple United Kids' commitment to top-notch materials and craftsmanship means that their clothing can withstand the active lifestyles of children. Even after countless washes and wears, their outfits maintain their charm and quality.

By choosing premium kids' fashion from brands like Purple United Kids, parents are setting high standards for quality, ethics, and sustainability. This sends a powerful message to the fashion industry that these values matter, not only for adults but also for the youngest members of our society.

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