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Home > Brand Media News > Paperwiffs Vernacular Content to Burgeon in Tier 2 3 Cities

Paperwiff’s Vernacular Content to Burgeon in Tier 2-3 Cities

Updated on: 03 August,2023 05:44 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

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Paperwiff, the innovative online publishing platform known for its advocacy of vernacular languages, is set to witness a remarkable surge in its reach across Tier 2 and Tier 3 cities.

Paperwiff’s Vernacular Content to Burgeon in Tier 2-3 Cities

Paperwiff

 


With a vision to preserve and promote languages on the verge of extinction, it has emerged as a unique platform enchanting readers worldwide and creating a community with its diverse range of vernacular content. It aims to preserve the cultural heritage of distinct regions across India through literature. The platform has already garnered immense popularity and support with over 15 local languages thriving under its aegis. Languages such as Bundelkhandi, Bhojpuri, Awadhi, Rajasthani, and Gujarati have experienced a resurgence through Paperwiff's centralized channel.



Vernacular languages carry the essence of local traditions, customs, and values, serving as a repository of the collective wisdom of a community. By promoting and preserving these languages, vernacular content plays a crucial role in safeguarding diverse cultural identities that might otherwise be overshadowed by dominant global languages. Therefore, the impact of Paperwiff's work in this domain goes beyond entertainment and literature. It serves as a cultural lifeline, bridging the gap between generations and rekindling an appreciation for India's linguistic richness.


Vernacular content is also known to enhance inclusivity by making information and entertainment accessible to those who may not be proficient in widely used languages. It bridges the communication gap and empowers people to express themselves in their native tongues, fostering a sense of belonging and pride. With its continuous strides toward language preservation and propagation, Paperwiff sets an inspiring example for other ventures seeking to uphold the essence of community and inclusivity.

Through Paperwiff, its Founder Vrinda Singh has created a nurturing space for writers and artists to showcase their talents and breathe life into forgotten languages. With live sessions and contests, she ensures that aspiring talents receive the guidance and recognition they deserve. Vrinda's blog, "In the heat of the moment," acts as a vital bridge between hidden voices and a wider audience, bringing talented artists into the limelight. Holding an M-tech degree from Gautam Buddha University, Greater Noida while being a gold medalist in VLSI, the esteemed founder of Paperwiff has broken every stereotype that women face in India. She isn’t just a celebrated author with best-selling books like "MURKY GIRL" and "5 MINUTES" to her credit, but also an ardent advocate for women empowerment. Her flair for storytelling has captivated readers from diverse backgrounds, making her an inspiration for both women and men.

Paperwiff's influence is not limited to the virtual realm. The platform also ventures into offline and online events to integrate literature seamlessly into people's everyday lives. Its recent foray as a mobile application has further strengthened its accessibility and reach among language enthusiasts. Looking ahead, Paperwiff envisions a broader mission - to extend its revival efforts to languages in the southern regions of India and to establish an online cumulative dictionary encompassing all local languages. The platform remains steadfast in its commitment to digitizing ancient literature, making it easily accessible to modern readers.

As Paperwiff's vernacular content blooms in Tier 2-3 cities, its influence promises to be an enduring force in fostering literary growth and cultural resurgence.

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