People today have a strong inclination for health and wellness.Consumers are now paying attention to dental health in addition to having a healthy body and mind.Midday online caught up with Kanishk Chhabra & Neha Chhabra Co-founder Bentodent.
They sought to provide dental care solutions and address issues with oral hygiene without the use of harsh chemicals.
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1. Tell us about your company? How did you come up with the idea and when did you start?
We are a team of dentists who are building an oral care brand bentodent to help resolve people oral health issues using natural and sustainable products.The idea came about when we Dentists were led to the root cause for the decline in the oral health of people. We discovered that our patients, even after being consulted specifically, kept coming back for the same issues and it all pointed to the chemicals in their toothpaste. After a lot of research and trials, it was in 2021 that we launched a range of simple yet effective oral care products to help people build a healthy oral care routine.
2. What is your vision and mission for Bentodent?
The vision of Bentodent has always been to transform the Oral Health of people with important but simple innovations. The mission is to utilise and combine nature’s offerings to produce a ground-breaking range of oral care products.
3. What’s differentiate you from your competitors? Describe your special characteristics and features.
Scores of Toothpaste brands are shouting the word ‘natural’ and trying to make it their USP. Consumer perception, however, remains sceptical (and rightly so) – these so called natural brands may be safe to use, but are they as potent and effective as they claim to be? How do they match up to their foamy white alternatives?
The answer is a resounding yes. We have developed an Earthy Brown, Non foaming toothpaste which is perhaps the most potent oral care solution you can find yet. The flavours are gentle and soothing, and once applied, you feel mother nature’s reassurance. So, for the very first time, your entire family is beginning to nurture and not just brush their teeth.
It’s the dawn of a new era in oral care, as we bring ancient methods to the forefront. Truth be told, it is ancient science alone that can solve the dental-decay process as we see it happen today. You cannot kill toxins with toxins – is the simple fact. So we have developed Bentodent – a unique Toothpaste that has been formulated to erase the dire mistakes of the past.
Currently , A wide range of products which encapsulate day-to-day oral maintenance habits are already available online and are fast finding their way into the lifestyles of the health-conscious population. These include First ever biodegradable Corn starch toothbrushes, Biodegradable dental floss picks which make flossing very easy, Ecofriendly Very soft interdental brushes, Biodegardable Bamboo tongue cleaner which is natural and doesnt harm tastebuds as compared to its metal counterparts. and of course - the highly popular range of Bentodent's all-natural toothpaste - each appearing with the promise to take care of specific oral health issues such as bad breath, strengthening, whitening, freshness, and sensitivity. A flavorus kids toothpaste range is also available, much to the relief of parents who find it easier to coax their children to brush their teeth twice daily.
4. Going forward, what will be your major focus areas? What are your expansion plans?
Our focus areas are to bring innovations in each and every aspect of oral care. We are exploring every opportunity that nature has to offer so that we are able to create a 100% healthy and natural blueprint for oral health. We are coming out with a game-changing range of natural teeth whitening products and targetting specific oral care issues with our unique formulations. We are also trying to increase the reach both online and offline. Bentodent is available across all major online platforms like Amazon, Nykaa & Flipkart, Reliance jiomart, Tata 1mg , Big Basket and 100+ retail stores including modern retail 24Seven stores in India. Our products are quite the rage in abroad as well. We have presence in 7 countries and are launching our products in UAE soon.
5. Feel free to add about your collaborations or share any interesting insights.
We are currently boot strapped but still growing organically almost 2x every 6 months This is because of all the love we are getting from the people who are trying our products and recommending us on social media. In one instance, Ms Dia Mirza, Celebrity and UNEP Ambassador picked up our products from the retail store in Mumbai and gave an instagram shoutout about us. We have been also recommended by the famous health experts like Luke cutinho and Youtuber, Fittuber as well.
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