'House Of AYNAT’, the first ever jewellery line by Tanya M. Sood launches with much fanfare in New Delhi.

Popular Bollywood actress Radhika Apte named as it's brand ambassador, who also graced the launch.

The global jewelry market has witnessed a significant growth over the past few years, with many brands big and small entering into this space and taking a chunk of market share. The Indian jewellery market has also seen a steady growth over the years, with many talented design houses and individual jewellery designers making their mark into this sphere. Tanya M. Sood is one such talented professional who has charmed all with her exquisite designs, which never fail to garner attention. Recently, she launched her first-ever jewellery line, 'House of AYNAT' at Shangri-La’s- EROS Hotel in New Delhi, which was attended by who's who of the industry. "This has been my dream project which has been very close to my heart right from its inception phase," says Tanya who has showcased her creativity and extreme talent through her collection which has impressed all.

Bollywood's talented actress Radhika Apte unveiled the magnificent collection comprising festive and wedding collection, looking all poised, donning an extremely attractive piece of jewellery herself which left everyone wide-eyed. The brand has a massive collection of gems, pearls which include some precious and semi-precious stones exclusively designed for special events. Furthermore, there are some exquisite bijouterie in baroque and polki also gracing the collection. The grand launch saw a steady stream of eminent personalities, designers and socialites amidst a grand celebratory environment comprising live music and champagne. Tanya announced Radhika Apte as the brand ambassador, which was greeted by loud cheers and claps from the attendees. Speaking about the launch, Tanya said, "launching a jewellery brand on such a grand scale has always been on my mind since a long time, it only took a while to culminate my dream into reality, and it has finally come true now. What started as a small home based business has grown to such levels, and I'm extremely proud of my journey till here which was full of odds and challenges, but the end results have been phenomenal as you can see it yourself."

To have a glimpse of 'House of AYNAT', visit www.houseofaynat.in or follow its Instagram handle: @houseofaynat.

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