With Hyderabad-based TRU Hair & Skin, you don't have to choose between spending a lot of money on pricey, environmentally friendly products and buying cheap, conventional goods that won't break the bank.
TRU Hair & Skin was introduced in 2020, and the first product was an immediate success. It was a free heater that came with 100% natural Ayurvedic hair oil. The heater was the world’s first oil heater to ever receive a patent. It took almost a year to create, and conscious deliberate attempts were taken to keep the cost low.
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After realising that many Ayurvedic books and writings discuss how hot oil for hair is much more useful for the hair and scalp than oil at room temperature, the brand came up with the heater concept.
TRU Hair & Skin as a company is extremely concerned with social effects. Every transaction made on their website since the brand's launch in 2020 has resulted in a 5% donation to the education of rural children. They have helped 127 kids so far with their school payments.
This hair and skin care solutions brand is thereafter creating a line of skincare products and feminine hygiene items for ladies.
TRU Hair & Skin will modify the same AI model that they use for hair analysis for the skincare line as well to understand the different skin types and issues that clients may have.
The big news is that TRU Hair & Skin has recently teamed up with a nonprofit organisation to spread knowledge about menstrual health in South Indian villages. Every time a consumer purchases a menstruation cup from TRU Hair & Skin, a menstrual hygiene product will be given to a woman or girl in need in a rural region. Isn’t it great?
Brands that focus on customer needs and innovation without charging a hefty amount, while focusing on social responsibility automatically become everyone’s favourite.
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