Veerakeswaran Ganapathi
Veerakeswaran Ganapathi, CEO and founder of the hugely successful marketing operation talks about the difference excellent PR can make to your business.
Every new business owner feels the same pressure. From running your new office or location to negotiating B2B contracts and hiring staff, the business world is a dilemma for those businesses which are not yet fully fleshed out.
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An active PR company is one of the critical tools you will need to build a better brand persona and market further. Marketing and PR represent a large proportion of your advertising spend for any new business. If people do not know who you are, they will not come to you. Making that awe-inspiring first impression is the best way to emerge into new markets. To do this effectively, your business needs professional advice.
That is where the CEO and founder of Aggrandize Digital Solutions, Veerakeswaran Ganapathi, offers excellent advice. His company produces high-end publicity for businesses, entrepreneurs, and brands alike. So if you have a message you want your brand to shout about, his firm will help get its voice heard.
Publicity Matters for Establishing Business Presence
One of the critical elements of a successful brand-building marketing plan is establishing your presence in the market as early as possible. The sooner people recognize your logo or your name, the better positioned you will be to start turning profits.
Veerakeswaran advises all new clients that they emphasize the public face of their brand as possible, right from the beginning. “As new businesses – particularly SMEs – we focus on opening our doors, smooth running in operations, and effective consumer transparency, right from the first day of trading. Successful businesses apply the same approach to the PR and marketing strategies used when they open the doors on day one. Aggrandize can help you achieve that level of recognition earlier in your business journey.”
The company Veerakeswaran represents aims to be the go-to public relations firm for worldwide clients. They produce proficient marketing materials which place their clients’ names in the spotlight on an international stage. In addition, the company offers brand marketing services, including press coverage, editorial mentions, and massive exposure for emerging businesses.
A Solid Base in Business Requires Solid Brand Recognition
Your business cannot move forward without that crucial recognition. It takes time, effort, and investment to funnel traffic towards your site or brick-and-mortar establishment. You will miss clients to your better-prepared competitors if you do not build those sales funnels over time.
Aggrandize builds that solid foundation faster than you could create it. While it takes 2-3 years before a brand makes a loyal customer base, you could accelerate this process using the strategic tactics that marketing experts like Veerakeswaran employ. These tools provide you with the means to build your SME in reputation overnight. Targeted and specific solutions will work smarter, faster, and for you.
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