As the world gears up to celebrate the birth of the divine child, Modi Toys is adding a delightful twist to the festivities with their much-anticipated Janmashtami campaign
Modi Toys Presents the Baby Krishna Challenge
Janmashtami, the joyous celebration of Lord Krishna's birth, is a time when the air is filled with devotion, merriment, and a sense of spiritual upliftment. As the world gears up to celebrate the birth of the divine child, Modi Toys is adding a delightful twist to the festivities with their much-anticipated Janmashtami campaign. Back in its fourth year, they are inviting parents to immerse themselves in the spirit of Krishna Jayanthi by dressing up their little ones as the adorable Baal Gopal, or Baby Krishna. The Baby Krishna Challenge promises to be an avenue of creativity, joy, and not to forget, an exciting prize! The #BabyKrishnaChallenge has generated thousands of posts and Stories on Instagram, and allowed parents to share their devotion in a playful yet interactive manner.
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Unleash Creativity and Create Lasting Memories
Modi Toys first launched the Baby Krishna Challenge campaign on social media during the global pandemic in 2020. At a time when social media usage was at an all-time high as people socially distanced, Modi Toys thought of a way to bring people together virtually. Avani Modi Sarkar, the co-founder of Modi Toys and the creator for the campaign said, “At the time, I was seeing people on social media engaging in all types of silly challenges and trends, from the ‘denim sari challenge’ to making bread. I thought, why not jump on the bandwagon but in a meaningful way? That’s how the idea for the Baby Krishna Challenge was born. At Modi Toys, our mission has always been to spark curiosity in people about their Hindu culture. How that spark occurs – whether from our toys, books or challenge – isn’t nearly as important as kids finding joy and interest in learning more about their Hindu culture. We figured that if Krishna can have 10 avatars and 108 names for Himself, we should certainly encourage parents to create their own little reincarnations.”
Through this Baby Krishna Challenge, they encourage parents to unleash their creativity and dress up their little cherubs as charming Baby Krishna. From simple DIY costumes that can be put together at home to super creative ensembles that reflect the essence of Lord Krishna, the campaign showcases a range of options. This is an opportunity for parents to explore their artistic side, create timeless memories, and teach their children about the rich cultural heritage of India.
Participate and Win: The Baby Krishna Challenge
No purchase or special materials are required to participate. Simply dress up your child as Krishna, snap a picture, and share it on your public Instagram post or story. Don't forget to tag @ModiToys and use the hashtag #BabyKrishnaChallenge to ensure your entry is counted.
The Exciting Voting Process
Once the entries start pouring in, Modi Toys post all the photos on their dedicated page showcasing all the adorable Baby Krishna avatars. From the mischievous Kanha to the enchanting Makhan Chor, every portrayal will be a sight to behold. The voting period will extend until September 6th, giving everyone a chance to support their favourite Baby Krishna rendition. The power of choice rests with the community, making this celebration not just a challenge but a collective experience.
Prizes Await: An INR 12,000 Gift Card and More
What's a challenge without a reward? The winner of the Baby Krishna Challenge will be awarded an INR 12,000 gift card, redeemable for a future order on the Modi Toys website. More than a prize, it's a token of appreciation for the effort, creativity, and devotion that goes into embracing the essence of Janmashtami.
Mark Your Calendar: The Grand Announcement
The anticipation will reach its pinnacle on September 7th when the winner of the Baby Krishna Challenge will be officially announced. Stay tuned to Modi Toys' Instagram account, @moditoys, for the grand reveal. As the God of love, friendship and mischief, it’s only fitting that Krishna’s birthday is celebrated with a dash of devotion and fun.
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