The initiative has been making headlines ever since it was announced with everyone waiting for the event to go live
Zoya Akhtar. Picture courtesy/PR
Zoya Akhtar is a pioneer when it comes to thinking outside the box and delivering the best of content. The director has done it once again with the "I for India initative" to help reduce the impacts of Covid-19.
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The initiative has been making headlines ever since it was announced with everyone waiting for the event to go live. Spanning over four hours, the Facebook live event saw 85+ celebrities from Bollywood take part in it including international celebrities like Will Smith and Mick Jagger joining in as well along others.
The event saw artists do various performances in the safety of their homes to raise money for GiveIndia.org to support frontline workers fighting the Covid-19 pandemic and also to help people like daily wage workers who have been affect due to the ongoing crisis.
The vision for the concert was three-pronged: to entertain those locked down in their homes. To pay tribute to those who are working on the frontlines. And to raise funds for those who have no work and no home and do not know where their next meal is coming from.
Needless to say, the concert was a huge success and managed to raise substantial amounts of funds that will indeed benefit those in need. The 'I for India' initiative was organised by Zoya Akhtar and Karan Johar.
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