02 January,2022 07:55 AM IST | Mumbai | Team SMD
Shorya Mahajan
Metaverse is a virtual world all together. In India, it is at a very nascent stage. The Western world is ahead of us. However, a lot of brands have started using the Metaverse. Every individual will have a virtual avatar in the meta world. In our [Metadome] Metaverse, this virtual avatar can go and shop, and have different kinds of experiences. For example, brands can buy land and they will be given infrastructure such as virtual showrooms and service centres.
There are brands who are launching their own Metaverse. Nike is a good example. Essentially, consumers are driving the need to convert to this virtual world. Everyone can have an avatar, so this world is beyond any socio-economic barriers. Someone from a Tier 3 town could be a part of a Metaverse based out of US. There will be no demarcation to where you can and can't go. Metaverse can give an experience to everyone irrespective of their caste and economic status or location. It is way beyond convenience now, it is about what you wish now.
Metaverse will eventually become a necessity for brands and small businesses because the consumer is driving everything globally. If a consumer wants something, the brand has to give it. The way digitisation changed the world in the past decade, in the next 10-15 years, Metaverse is going to do the same. Get ready for Web 3.0.
Shorya Mahajan is the co-founder & COO of Metadome, which provides the no-code infrastructure to millions of creators and brands
