Flavour in a sip

Representation pic

Growing up, our mothers made milk interesting for us by using flavoured supplements such as Horlicks, Milo, Bournvita or other flavouring essences available in syrup format. Things certainly have evolved since then. When it comes to adding supplements to drinks, the choices are endless. But, most of them are still available in powdered form and need to be mixed.

Strawfit, while serving a similar purpose - making plain milk get a likeable flavour - does have a unique way of doing it. These are straws packed with flavouring balls inside them, with added colostrum (the first milk that a cow produces right after giving birth). Available in three flavour options, these straws can simply be placed in lukewarm milk, before you sip the milk through it. It doesn't change colour or dissolve in the cup of milk; instead, it adds flavour with each sip. Each straw is perfect to use with one cup.

We sampled all three flavours and found them rather palatable - its flavours were not too synthetic. A tad too sweet for our liking, the strawberry flavour reminded us of the bottled strawberry soy milk. The vanilla, while very mild, is perfect for grown-ups who don't like their drinks too sweet. Our favourite was the chocolate as it neither made our drink feel too sugary, nor did it leave a chocolatey coating on the tongue like the other flavouring powders in the market.

Strawfit's founders, Shashank and Rajat Jain, claim to have done extensive research on the topic. They suggest that Strawfit comes with added vitamins, minerals, and antibodies present in colostrum, which boosts immunity and promotes growth. While we cannot verify this, Strawfit does show promise when it comes to flavour and fun.

The product, available in leading offline and online stores across India, has been designed for all age groups, but the primary target in our opinion remains kids. Having said that, one of the major reasons, parents add flavouring agents to the milk is to also change the colour of the drink and to make it visually appealing for toddlers. Here, while the milk does not change colour, the play of small bubbles dancing in the straw with every sip is the only novelty it offers. The straw-style packaging makes it perfect to be used on the move.

The straw itself is also fully recyclable and Bisphenol A (BPA)-free. But, if you were to have one drink with Strawfit every day of the month, you may, by the end of it, be left with a huge collection of straws in your home.

PRICE: Rs 399 for 30 straws
FOR MORE DETAILS: strawfit.com