23 September,2021 08:35 AM IST | Mumbai | A Correspondent
Emma Raducanu attends a bash hosted by the diamond firm she endorses at The Londoner Hotel recently. Pic/Getty Images
Brit tennis star Emma Raducanu, 18, who won the US Open earlier this month, has been named brand ambassador of diamond firm Tiffany & Co.
According to The Daily Mail, the deal is estimated to be in crores. Raducanu recently announced on Instagram that she had been named House Ambassador of the jewellery firm. According to brand expert Nick Ede, Raducanu's deal with the American luxury jewellery firm is worth over GBP2million (approx Rs 2.15 crore).
"As LVMH have taken over the brand they are looking to attract a new audience and Emma is the perfect person for this. She exudes elegance and style but has an edge that will appeal to a new demographic, while not alienating the existing one," said Ede.
The teen sensation, who became the first British woman to win a Grand Slam title in 44 years, recently attended a London Fashion Week event hosted at The Londoner Hotel in London, wearing the brand she endorses.
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