03 August,2016 04:20 PM IST | | PTI
Just before the Rio Olympics, India's ace doubles shuttler Jwala Gutta stars in a brand-new campaign for People for the Ethical Treatment of Animals (PETA) India
Jwala Gutta
Hyderabad: Just before the Rio Olympics, India's ace doubles shuttler Jwala Gutta stars in a brand-new campaign for People for the Ethical Treatment of Animals (PETA) India.
Posing with a badminton racquet, she appears next to the silhouette of a rooster and the words "Badminton Is a Sport - Cockfighting Is Not". The stunning print visual came to life with the help of photographer Sarath Shetty and hair and make-up artist Sohini Ghanate.
Jwala Gutta poses for the campaign. Pic Courtesy: PETA India's official Facebook page
"I hope that people take this campaign very seriously", says Gutta. "If you want to play a sport, play sports like badminton, cricket, tennis or any other sport, but not
cockfighting."
Roosters raised for fighting are often confined to cramped cages and tormented to make them aggressive. Razor-sharp spurs are attached to the birds' feet to make fights more "exciting", ie, bloody.
The birds often have their eyes gouged out and sustain broken wings and legs, punctured lungs and severed spinal cords. Those who survive are forced to fight again. The Prevention of Cruelty to Animals Act, 1960, prohibits forcing animals to fight.
In 2014, the Honourable Supreme Court of India ruled in favour of PETA India and confirmed forcing animals to fight is illegal nationwide, but cockfights are still organised in some parts of Andhra Pradesh, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu and elsewhere.
Gutta is currently ranked 22nd in the women's doubles category for badminton. She is India's top doubles specialist.
