Messi boosts PSG’s social media following with millions of new fans

Lionel Messi

Paris Saint-Germain (PSG) has seen a rise in their popularity on social media even before Lionel Messi arrived at the club.

Messi, 34, who left Barcelona after 21 years last week, signed a two-year contract with the Ligue 1 club.

According to French newspaper, L'Equipe, over a million new accounts are following PSG's Instagram pages, with 200,000 new followers on Facebook. Within three days the club has 1.4 million new followers on Twitter and YouTube. PSG's Spanish language Twitter page has seen a rise of followers as LaLiga viewers turn their attention to Ligue 1.

Interestingly, according to a report in Goal.com, Juventus had 2.2 million followers across their social media on the day of Cristiano Ronaldo's arrival in 2018.

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