Full bounty: IPL media rights rake in Rs 48,390cr

BCCI secretary Jay Shah. Pic/Suresh Karkera

The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore through IPL media rights for a five-year period, starting 2023.

While Disney Star retained their Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore per game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C by paying Rs 2,991 crore more.

The deal for package A and B is for 410 matches across five years with 74 matches each in 2023 and 2024 and 84 each in 2025 and 2026. The 2027 edition will have 94 games. The package D for overseas rights for various regions was bagged by Viacom and Times Internet.

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"I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI's organisational capabilities despite two pandemic years," BCCI secretary Jay Shah tweeted.

"Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision" the BCCI secretary added. The value of per IPL match made more than a 100 per cent jump from previous Rs 54.5cr to around Rs 114cr.

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