Cricket Australia inks seven-year deal with Disney Star to broadcast matches in India

Representation pic. Source/PTI

Cricket Australia (CA) on Sunday said it has signed a seven-year deal with Disney Star to broadcast the country's cricket matches in India, the sport's largest market in the world. As part of the deal, which commences in 2023-24, Disney Star will televise all international matches as well as the KFC Big Bash League and Weber Women's Big Bash League in India.

Disney Star will take over from Sony, who have held the Australian rights since the 2017-18 season. According to CA, the channel's reach will provide "enormous exposure" for Australian cricket and for the board's commercial partners in India. "We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer," said CA CEO Nick Hockley.

Also Read: Mithali Raj remembers the fifth anniversary of the 2017 Women's WC final

"The magnitude of this association is testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly. "There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season," he added. Disney Star also recently won the TV broadcasting rights for the Indian Premier League from 2023-27.

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.