Zaggle signs Jasprit Bumrah as brand ambassador

Zaggle, a payments and group dining company, Tuesday announced it had signed up India's latest bowling sensation Jasprit Bumrah as its brand ambassador. This association comes at a point when Zaggle is making rapid strides in increasing its market share in the Indian domestic market in the payments space, it said. "It is a perfect alignment for Zaggle. We at Zaggle, like Jasprit Bumrah are performing at our best, and are catering to the needs of our customers and captain respectively," said its founder Rajan Phani.

Indian cricketer Jasprit Bumrah celebrates the wicket of New Zealand cricketer Ross Taylor during the third One day international (ODI) cricket match between India and New Zealand at the Green Park Cricket Stadium in Kanpur on October 29, 2017. Pic/AFP

Bumrah, who has signed his first-ever endorsement, said: "I am happy to be in association with Zaggle. Being a foodie myself, I could instantly relate the offerings on Zaggle App, and am confident; customers will find it hugely beneficial. And the campaign we shot will be out soon and will capture the imagination of all." Avinash Godkhindi, CEO & MD, Zaggle said that the company is growing at an exponential pace, and this association with Bumrah will strengthen brand recall.

He said Zaggle, growing at a CAGR of over 100 per cent since inception in 2011, today has strong presence across nine key Indian cities, with over 2.5 million users, over 1,500 corporate affiliations and a million cards in circulation. "Our revenues for 2017-2018 are expected to cross Rs 350 crore, which will be 4 times last year's numbers," he said.