05 September,2017 05:40 PM IST | New Delhi | PTI
Star India CEO Uday Shankar yesterday that the Indian Premier League's media rights auction was a case of getting everything or losing everything for the company, which paid a eye-popping R16,347.50 crore in a landmark deal
Star India CEO Uday Shankar
Star India CEO Uday Shankar yesterday that the Indian Premier League's media rights auction was a case of "getting everything or losing everything" for the company, which paid a eye-popping Rs 16,347.50 crore in a landmark deal.
Asked if it was a technical battle where Star outbid Sony despite being nearly R4850 crore short in India (TV) broadcast bid, Shankar tried to put things in perspective.
"It might sound technical but I think BCCI created a brilliant strategy to maximise its value. Our strategy was very simple. We felt we are the only bidders, who have a presence in TV broadcasting and also robust presence on digital platform (via HotStar). We have a good distribution of Star Channels internationally," Shankar said.
