Saudi Arabia to host first ever Arab Fashion Week

Arab Fashion Week

Saudi Arabia is set to host in March its first ever Arab Fashion Week, the Arab Fashion Council announced on Tuesday, overturning decades of draconian policies on arts and entertainment. Crown Prince Mohammed bin Salman, the powerful heir to the Saudi throne, has been leading a drive to reform the country's dependence on oil, including expanding the private sector and empowering women.

The Dubai-based Arab Fashion Council said on its website that fashion week would be held in Riyadh from March 26 to March 31, with a second edition already scheduled for October.

Arab Fashion Week will take place at Riyadh's eco-friendly Apex Centre, a white honeycomb-like venue designed by the late celebrated Iraqi-British architect Zaha Hadid.

In December, the Arab Fashion Council announced the opening of a regional office in Riyadh and named Saudi Princess Noura Bint Faisal Al-Saud as its honorary president.

"The first Arab Fashion Week in Riyadh will be more than a world-class event, it is a catalyst through which we believe the fashion sector will lead other economic sectors such as tourism, hospitality, travel, and trade," Princess Noura said in a statement on the council's website.

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