01 October,2023 06:57 AM IST | Mumbai | Shweta Shiware
Melding the fine philosophy of tradition and modernity, Aseem Kapoor’s debut show corralled the jubilant spirit of jumpsuits and kaftans. “We got a great response from plus-size shoppers as well as older women which we count as a blessing,” he says
Before we ponder on the concept of mentor homage and influences, let's turn to the current crop of young designers to talk about the nascent leg of their career to launching their labels. And finally, open up a wider discussion about the maker-mentor dynamic.
Worked with TARUN TAHILIANI, as head of design between 2003 and 2018
"I joined Tarun's atelier right after graduating from NIFT in 2003, as an assistant on the menswear team. A year later, I got involved in the womenswear division learning tricks and trends of what makes a well-designed ready-to-wear brand. From being an untrained designer to managing four creative teams, overseeing the styling and choreography during shows and shoots - I did it all during my 15 years with the brilliant and funny TT. Though the industry exposure was immense, it felt limiting and detached from how the industry works outside the Tarun Tahiliani world.
When I co-founded my eponymous boho-luxe label with my partner-wife Pooja Haldar in 2020, I wanted to make the opposite of what I had always been making. TT is synonymous with a classic, feminine approach, while our designs marry the Wabi-Sabi art of simplicity and tactile folksy motifs for modern lifestyles. It is about androgynous styles with ease that can be worn off-the-rack."
What they don't tell you: Tips for interns at designer brands
"Get serious and give your 200 per cent if you get the opportunity to work for a brand. Young talent today unnecessarily concerns itself with how much they will be paid, the work hours and job profile. But where else will you get paid to learn?
Anyone who graduates from design school dreams of having their own label. I was no different. But it takes a lot of capital and expertise in skill development and market understanding. I didn't jump into launching after leaving TT. I took time to develop and roll out a vision that was my own, consulted with brands with varying budgets and met different people. TT's creativity and ability to ideate became a way for me to think and see design.
I have to admit, it took a lot of work to rewire my brain now asking: âwhat will Tarun like?' to âwhat will work for Aseem?'"
Worked with Manish Arora as assistant designer between 2013 and 2015
"I worked with Manish for nearly two years; dividing my time between developing prints and embellishments and sourcing materials. I also got to work with his marketing team. âGo crazy, Karan,' Manish would say in his baritone voice. He was free in his thoughts, and almost fearless in pushing his ideas. That leavening of experience early on in my career comes handy today.
Manish had already carved a niche as the most-in-demand Indian designer to not only show in Paris but also the first to be conferred the Chevalier de la légion d'Honneur [France's premier award for outstanding contribution to the world of fashion].
Manish's idea of fashion was industrial while I am focused on telling visual stories with clothes that are rooted in handmade Indian crafts. But what I appreciated most was his positive work culture. He would encourage morale and productivity with small gestures like treating us to cake. I take this learning forward to my workplace."
What they don't tell you:
Tips for interns at designer brands "Take advantage of learning and making mistakes at someone else's expense.
Find your design language that reflects your personality before launching your label. After my stint at Manish, I took three years off to wipe the slate clean and restructure my approach before launching my label in 2018. I invested the time in travelling to 20 states to research and kept a journal about things I hate rather than what I like. I also took on freelance assignments in styling, branding and marketing, primarily to learn."
Worked with Shantnu & Nikhil, as junior assistant designer between 2010 and 2013
"I started as an graphic design intern and worked on the brand's various projects. I had no idea about designing clothes since my background was in textile design from NIFT and I learned graphic design as part of an exchange programme in Australia. As a 22-year-old, finding quick acceptance for my work was exhilarating. I had a great rapport with Shantnu and Nikhil, whom I call my gurus.
After two years in the graphic design team, I joined Nikhil sir in researching the menswear market. It was a learning curve for both, as we experimented with countless shapes and silhouettes and discarded just as many. It is here that I got a glimpse into the no-holds-barred world of menswear tailoring; how to cut jackets of all proportions and construction details like notch and peak lapel, placement of pockets and slits etc.
Soon after I quit, I launched my label at fashion week in 2014. I was like, let's do the show and if it does not work, I can always go back to working with the brand. But Shantnu sir said, âUD, there is no coming back'. That reality punched me hard; there was no plan B. I had to make my show work. Luckily, the feedback was good and it fortified my belief that I can design clothes."
What they don't tell you: Tips for interns at designer brands
"Your desire to learn must be so strong that everything else becomes a blur. Think of it as work for a purpose, rather than work for pay. Dissociate yourself from what you already know or are doing, and surrender to the unknown."
