Anand Mahindra responds after Karnataka farmer alleges humiliation at car showroom

Anand Mahindra. File pic

The Mahindra Group Chairman, Anand Mahindra, responded after a Karnataka farmer was allegedly insulted by the sales executives at a Mahindra and Mahindra SUV showroom in Tumakuru district.

"The Core Purpose of @MahindraRise is to enable our communities & all stakeholders to Rise. And a key Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency," he tweeted.

After the videos of the incident went viral, Mahindra and Mahindra CEO Veejay Nakra said on Twitter: "We are investigating the incident & will take appropriate action, in the case of any transgression, including counselling & training of frontline staff."

A farmer from Karnataka's Tumakuru district was humiliated and turned down by the staff at a Mahindra car showroom when he went to buy a Bolero pick-up truck. The farmer alleged that the staff made a taunt at him saying "the car is worth ₹ 10 lakh, and you probably don't even have ₹ 10 in your pocket".

The agitated farmer took it as a challenge and returned with the cash in an hour. Later, the salesman apologised, reported NDTV.