25 January,2022 06:35 PM IST | Mumbai | mid-day online correspondent
Anand Mahindra. File pic
The Mahindra Group Chairman, Anand Mahindra, responded after a Karnataka farmer was allegedly insulted by the sales executives at a Mahindra and Mahindra SUV showroom in Tumakuru district.
"The Core Purpose of @MahindraRise is to enable our communities & all stakeholders to Rise. And a key Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency," he tweeted.
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After the videos of the incident went viral, Mahindra and Mahindra CEO Veejay Nakra said on Twitter: "We are investigating the incident & will take appropriate action, in the case of any transgression, including counselling & training of frontline staff."
A farmer from Karnataka's Tumakuru district was humiliated and turned down by the staff at a Mahindra car showroom when he went to buy a Bolero pick-up truck. The farmer alleged that the staff made a taunt at him saying "the car is worth â¹ 10 lakh, and you probably don't even have â¹ 10 in your pocket".
The agitated farmer took it as a challenge and returned with the cash in an hour. Later, the salesman apologised, reported NDTV.
