LOL! 'Baingan' flavoured condom turns Twitterati purple

Condom manufacturer Durex, on Tuesday, announced the release an eggplant-flavored condom on Twitter complete with an eggplant emoji.

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For the uninitiated, the eggplant or brinjal or baingan emoji is used in messages to refer to a male's private parts and this announcement naturally sent Twitterati in a tizzy.

Durex isn't really bringing out a savory condom flavor. Instead, the tweet was part of the company's campaign to get a condom emoji introduced in a bid to get young people to talk about safe sex.

Here are some of the reactions