Piyush Goyal flags off 'One Bharat Sari Walkathon' in Mumbai

Union Minister Piyush Goyal inaugurated the 'One Bharat Sari Walkathon' in Mumbai, an event organised by the Ministry of Textiles. Its primary objective was to celebrate and promote India's rich handloom Saree culture. Pics/Atul Kamble

Updated On: 2023-12-10 05:07 PM IST

Compiled by : Sanjana Deshpande

Union Minister Piyush Goyal inaugurated the 'One Bharat Sari Walkathon' in Mumbai, an event organised by the Ministry of Textiles. Its primary objective was to celebrate and promote India's rich handloom Saree culture. Pics/Atul Kamble

Notable personalities like Sonali Bendre, Rupali Ganguly, and several others lent their presence to the event, contributing to its significance and outreach.

The walkathon aimed to showcase India's "Unity in Diversity" by encouraging women nationwide to exhibit various ways of wearing Sarees, symbolizing the nation's cultural amalgamation.

Additionally, the event sought to raise awareness about fitness among women and encourage them to lead healthier lives, aligning with the 'Vocal for Local' initiative to support traditional textiles.

Over 5000 women from diverse backgrounds, including professionals, and celebrities from Bollywood, television, sports, and other industries, joined the event donning their distinctive traditional attire, portraying a celebration of cultural diversity and women's empowerment.

This event in Mumbai follows a previously organized Saree Walkathon in Surat, indicating a broader effort to spread awareness and celebrate India's handloom legacy across different regions.

India's handloom sector, engaging over 35 lakh individuals, boasts an array of exquisite Saree varieties such as Paithani, Kota doria, Pochampally, Kancheepuram, and many more, each carrying traditional values and unique designs.

The handloom sector serves as a significant symbol of India's cultural heritage, providing substantial employment opportunities, especially for women.

The unique artistry, weaves, designs, and motifs found in Sarees like Banarasi Brocade, Patola, Chanderi, and others attract admirers globally, showcasing the exclusivity and craftsmanship of Indian Sarees.

Handloom weaving, deeply rooted in tradition, not only embodies India's cultural richness but also contributes significantly to the country's textile industry, preserving centuries-old weaving techniques and heritage.

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