India's first rooftop, open-air, Jio drive-in theatre to open in Mumbai

Isha Ambani, Director, Reliance Retail

Reliance Industries on Monday announced the opening of the world's first rooftop, open-air, Jio Drive-in Theatre at Jio World Drive (JWD) in Mumbai. It will open on November 5.

The Jio World Drive (JWD), the premium shopping mall unveiled by Reliance, is geared to provide a world-class retail experience to customers in Mumbai with technology, style and cutting-edge innovation at its core, a release said. It said JWD offers a slew of innovative concepts in entertainment, food and beverage, retail, culture - many of which are being experimented for the first time in India and have been built "with the vision of bringing the best global experiences to India and showcasing the best of India to the world".

Explaining the philosophy and vision behind the creation of JWD, Isha Ambani, Director, Reliance Retail, said, "Jio World Drive is born from an insight that the modernday customer views shopping as a sensorially enriching experience - one filled with fun, exploration and discovery."

"With JWD, we are bringing the best retail and entertainment experiences from around the world to Mumbai. It is not just a brand or a place, but a whole new world of personal experiences that will enthral and engage customers like never before. This vision has led to yet another redefining experience for Mumbaikars with the opening of the Jio Drive-In theatre," she added.

The release said JWD is home to India's first-ever open-air rooftop theatre, Jio Drive-in, which will open on November 5. "Operated by PVR, Jio Drive-in has a capacity for 290 cars and boasts of the biggest cinema screen in town, equipped to provide viewers an unparalleled cinematic experience. This concept promises to be a completely new source of entertainment, especially in the current times and will bring a new way of watching movies from one's own car," it said.

JWD is also home to Mumbai's most exclusive private, members club - The Bay Club. "Plush with advanced sports and athletic facilities, the Bay Club is one of the finest sports and recreation corporate and lifestyle facilities in the city," the release said. JWD is also reimaging the food and culinary landscape of the city by creating a melange of F&B concepts in partnership with some of India's most renowned culinary experts, the release said.

"All our F&B concepts are designed keeping in mind the refined sensibilities of the modern-day gourmand. Each of them offers something unique and wholesome appealing to a wider set of audiences. Coupled with technology and personalised service, these F&B formats will be trendsetters. That's what inspired us to create Freshpik," Isha Ambani said.

The release said that the concept-driven cuisines offered at JWD elevate the gustatory experience of the customer to a whole new level. "Also, soon to be launched at JWD is Nine Dine, a multi-cuisine casual-dine experience which would offer an amalgamation of nine global cuisine outlets," it said.

Other F&B concepts include a brand-new Italian restaurant, Motodo, "which uses refined food techniques and authentic ingredients to provide a wholesome Italian experience". The release said JWD is leveraging innovation to spark curiosity and trigger conversations about art as well and embedded across it are exquisite art installations by renowned artists from India and across the world, "setting a new precedent in democratizing art and making it accessible to all".

"Through JWD, we have envisioned a brand that will nurture a culture of new ideas and lead with innovation and accessibility as core ethos. One aspect of accessibility is creating an inclusive space for art, making it participative and open to dialogue, especially among the youth," Isha Ambani said about JWD's unique focus on art. The release said that an extension of JWD is the soon-to-launch Jio World Centre.

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