Mumbai traffic department's road safety initiative turns out to be a huge hit

Citizens along with traffic police personnel hold banners with their pledges on the occasion of Road Safety Week

Mumbai Traffic Police in collaboration with the RTO and Rotary Club launched a special campaign, #MySafetyMyLife, this week to mark Road Safety Week. The campaign requires citizens to post pictures pledging to promote safety on roads, across various social media platforms. According to sources, the campaign has turned out to be a huge hit among citizens as over 100 people have participated in it in the last three days.

Incidentally, data provided by the 108-ambulance service, Maharashtra Emergency Medical Services, recently revealed that the number of accidents in the state has tripled over the last four years. The report stated that the number of emergency cases following road accidents has surged by 162 per cent since 2014, with Mumbai at the third spot.

Joint Commissioner of Police (traffic) Amitesh Kumar has also pledged for the campaign

The campaign was launc­hed on January 16 with Thakur Complex Residents Association and Jai Hind College, Churchgate, students participating the initiative. V Citizens Action Network (VCAN), a non­-­profit organisation, has organised the campaign.

Teams of Road Safety Champions - volunteers from the traffic department, RTO and various societies - have been encouraging citizens on the road to pledge to promote road safety. "We will collate all the pictures to encourage others to be safe on roads. Even the Joint Commissioner of Police (traffic) Amitesh Kumar is kicked about the campaign.," said Sandeep Ohri, CEO of April Broadcast that handles the digital marketing for VCAN.

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