More Europeans searching for travel to Asia this summer: Study

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As Europe's summer approaches, travel insights from digital travel platform Agoda reveal that Asia is a top choice for European globetrotters. Asia not only ranks as the most popular non-European region, but its popularity is increasing compared to last year, with Agoda noting 52 per cent more accommodation searches by Europeans for travel to Asia. Interestingly, Agoda noted 26 per cent more accommodation searches by Europeans for travel to India.

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According to Agoda's data, the top destinations in Asia for European travellers are Thailand, Indonesia, and Japan respectively, followed by Malaysia and the Philippines. This reflects the wide appeal of Asian destinations to travellers with a variety of interests. Whether seeking the vibrant street life and historic sites in Bangkok or riding the rolling waves on the surf-friendly coasts of Bali, European tourists are looking to explore what Asia has on offer. The European markets with the most searches for travel to Asia are the United Kingdom, France, Germany, Spain, and the Netherlands.

India ranks as the ninth most popular destination for Europeans. Accommodations in India are most searched for by travellers from the United Kingdom, followed by holiday-goers from Germany, Spain, France, and the Netherlands.

Krishna Rathi, Senior Country Director India Subcontinent, Sri Lanka, and Maldives at Agoda shared, "The increase in searches compared to last year indicates Asia's growing popularity as a holiday destination among Europeans. The effects of this trend are visible not only in Southeast Asia and Japan but also in India. It's great to see more and more Europeans exploring these amazing destinations during their getaway periods."

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Lonavala, New Delhi, and Chennai are the most searched locales in India by Europeans. These destinations offer a mix of leisure, adventure, and cultural experiences, appealing to travellers seeking to make the most of their long-distance summer holiday.

Travellers continue to plan and prepare for their next adventure.

Agoda is a digital travel platform headquartered in Singapore that offers travel services to people and have a global network of over four million hotels and holiday properties worldwide. The referenced data originates from accommodation searches conducted on Agoda in April 2024, compared against searches conducted in April 2023, specifically for check-in dates between July and August.

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