Online dating individuals choose authenticity over facade: Survey

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Modern love in India sees a trend every now and then. This Halloween, a new trend has emerged among Indian dating individuals.

Bumble, one of India's online dating apps, has identified a new dating trend ‘UnMasqueing' this Halloween. ‘UnMasqueing' refers to ditching masks and disguises, embracing authenticity and one's true, genuine self when dating to forge meaningful, healthy relationships.

Amidst Halloween parties being conducted in full swing, Bumble's new study reveals that Indians prefer authenticity over putting on masks and disguises when dating, as a majority (68 per cent) of people surveyed in India prefer dating someone who is authentically themselves, even if they don't always share the same perspectives.

Indians prefer disguise-free dating
People surveyed by the app prefer potential partners who would ditch their disguises and are authentically themselves on the first date as they believe it builds trust from the beginning (45 per cent), allows for both individuals to gauge long-term potential (44 per cent), and leads to honest, meaningful conversations (41 per cent).

Why do people put on disguises when dating?
Bumble's latest study unveils:
53 per cent of Indians surveyed say they would consider faking to make themselves more appealing
42 per cent of Indians surveyed say they put on the facade of confidence
34 per cent of Indians surveyed say they put on the facade of intelligence
32 per cent of Indians surveyed say they put on the facade of humour when dating

"There's nothing sexier than being your authentic self, especially when it comes to love and relationships. By staying true to yourself, you allow yourself the best shot at having meaningful conversations as you get to know someone better - showing the real you to the world helps others to know and like you for who you are! So be sure to enjoy the spooky vibes this season with someone who appreciates the real you!" shared Samarpita Samaddar, India communications director, Bumble.

'Research Methodology: Commissioned by Bumble and conducted by Censuswide with a sample of 2,003 adults aged 18-40 across gender identities in 10 Indian cities in India between 05.09.2023 - 08.09.2023. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.