23 February,2013 06:22 AM IST | | ANI
According to the Tokyo Reporter, the wall behind the counter is adorned with dozens of colorful sex toys.
Megumi Nakagawa, the bar's proprietor, explains that typically a bar will have bottles of alcohol lining the wall. The appearance of vibrators, however, provides women with more confidence in speaking about spanking.
"Once they take a seat, customers are able to experience a pleasant place in which they can openly discuss masturbation," Nakagawa said.
"Since most people view female masturbation as something of a mystery or taboo, it is not a usual topic at typical bars," she added.
Nakagawa describes the atmosphere at Bar Joule as "fashionable and sexy in a different kind of space - perfect for girls-only discussions or a date."
Customers include women from the commercial sex (fuzoku) industry and adult video (AV) actresses.u00a0