18 September,2012 12:21 PM IST | | ANI
About ten years younger than average cougar - the nougar that stands for new cougar, also known as cougarettes or pumas, refuses to grow up, take dating too seriously and thinks that because she's still living like a 20-something she might as well go out with one, too.
The poster girl for nougars is 32-year-old presenter Caroline Flack, who controversially dated One Direction's Harry Styles, 18, last year, the Daily Mail reported.
Are these new-generation cougars more successful with their cubs than their older counterparts?
Relationship expert Julia Coles thinks it's all down to the way women view their younger partners.
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"It's about not taking it seriously. It's important to recognise the relationship primarily as a great ego boost," the paper quoted her as saying.
Most nougars aren't looking to settle down, although that doesn't prevent a happy-ever-after.