Big bums are women's biggest fear

Guess what's women's greatest fears? Their big bottoms!

But then why do women often ask this question - does my bum look big in this?

According to a new study, the image-conscious women seek reassurance because it's one part of their anatomy they can never really see for themselves.

Over half the 1,800 women questioned in a survey on behalf of Wizard Jeans said they worried more about their posteriors than about their breasts or their stomach.

"You only have to watch women trying on a new pair of jeans to see that their prime concern is always the bit they can't really see for themselves - their bums. They twist and turn in front of the mirror but then, inevitably, ask for reassurance," the Daily Express quoted fashion expert Sally Allen of Wizard Jeans, as saying.