20 pc women never wear sexy underwear gifted by partner

The survey has found one in five women refuse to wear their partner's choice of sensual underwear because it was the wrong size, impractical or simply not sexy, the Telegraph reported.

Despite the expense, almost one in four women also admitted they only slipped on their present just once before it languished "unworn and unloved" in a top drawer.

While a British man spent an average 42 pounds on lingerie for their partners, researchers found many failed to correctly buy the right size or find a gift that appealed to their taste.

As Christmas approaches, they concluded that more than 100 million pounds is spent on adventurous bras, knickers and g-strings that eventually were wasted.

Despite many women admitting to enjoying the erotic themes of novels such as ‘Fifty Shades of Gray,' many found real-life attempts to introduce risque underwear into the bedroom a turn-off.

The online poll, of 1,600 British women, found two-in-three had been given lingerie but that crotchless knickers were garments they dreaded receiving the most.

Almost six in ten admitted leather or PVC underwear were an unpopular choice, followed by edible panties and fishnet-style lingerie.

Many instead loved sensual underwear as well as "practical" choice that could be worn in everyday life.

The One Poll survey found that women aged between 45 and 54 were twice as likely to not wear their lingerie present than their younger peers.

Women from Edinburgh were found to be "most satisfied" with the choice of underwear - possibly because they have an average 55 pounds spent on them.

But females in Wales were least likely to be satisfied, with more than four in 10 admitting that never wore the lingerie gift purchased by their partner.

Amanda Lorenzani, the co-founder of Fox and Rose, the designer lingerie retailer which commissioned the survey, said research was vital to ensure success.

"For many men, lingerie is a confusing and intimidating world, but it's crucial they make the right choices if they want smiles rather than slaps," she said.

"Men should ask themselves, is my partner a fashion trendsetter or a classic dresser? What's her personality type - wild and dominating or demure and dainty?

"And of course, the all important sneaky peak in her lingerie draw to find out her correct size," she added.

The brand has launched a free "Gentlemen's Lingerie Lifelines advice site," complete with helpful photographs, to help men make wise decisions for their partners.