With Digital Address Code & Integration for Drone Deliveries - Pataa is the new language of address

Rajat Jain & Mohit Jain

1. What is Pataa all about and what motivated you to bring pataa into existence?

Ans:Hi. I'm Rajat Jain and have co-founded Pataa Navigations Pvt. Ltd. along with my brother, Mohit Jain. It was on one of our many travels that we identified this problem of unstructured and unnamed addresses in India. We realised that it was difficult to locate and share addresses. Apart from this, we observed that most people find it very frustrating to repeatedly explain an address to a visitor or delivery guy. Finding a global solution to this day-to-day issue, we built a team of software engineers and intellectuals who have created this amazing app Pataa.

I'm proud to say we're touching almost 60 lac downloads in a short period of 6 months.

2. What are the services that Pataa offers, what is the USP?

Ans: With Pataa, you can create your personalized or customised short code like ^SINGH221, ^KUMAR100, record voice directions in your voice to your place from a close by landmark, create Pataa extensions which can be shared by each family member or office colleague on the same address. Some locations like campuses or gated communities might have special remarks for visitors, for e.g., basement parking, one way etc. The Pataa app allows the user to add these special remarks so that the visitor has prior information. The app also provides a live visitor tracking system which enables tracking of food and courier deliveries easy in real time.

The Co-Win button on Pataa App contains addresses, voice direction and photos of all vaccination centres of major cities of India. It has been a great help for people in reaching the vaccination centres in time for their slots.

Our USP is that your personal short code remains the same even if your location changes which means that you don't need to explain your address again and again.

3. How is Pataa Different from others in the navigation/Addressing industry?

Ans: Pataa is unique in its own way and I really wouldn't compare it with other players in the market. Something I'd like to add here is that Pataa is also available in Hindi which makes it accessible to people in rural areas. Some of them do not even have an address which makes receiving deliveries impossible for them. With Pataa they can easily procure loans, buy and sell land, farm equipment and do business. Our block codes provide the exact location to the precision of 3'3 square metres. This is also a unique offering. Apart from this our app caters to B2B, B2C, B2G etc. covering the entire business ecosystem, apart from other users.

4. Brief us about your upcoming project "Drone Delivery"?

Ans: We're excited about our upcoming project ‘Drone Delivery'. Pataa will provide the exact latitude and longitudinal coordinates which is the only language that drones understand. It is just impossible for a drone to read the layman language of worded addresses; for example- 17/3 Old Palasia, Indore. 80% addresses in India are landmark based and rarely have a geotag added to any address. We did not have a digital language of addressing till date. Pataa is the first language in the country which converts latitude-longitude into a personalised code which is easy to share, explain and now the language of the future that drones can understand.

The company aims to be the only service provider of Ad Pads in the country, which makes your digital address an added advantage. Pataa is also working on the technology to integrate supplementary details for drones like altitude which will give the drone the exact height and this can be facilitated by the NFC tags. (Near Field Communication Device built in the address pad

On the B2B end, Pataa is already collaborating with E-commerce and delivery companies to have Pataa in their check-out address field and provide them with lat-long and other information required for drone deliveries. This will also ease customers to get rid of repeated long form filling and will reduce cart abandonment rates.

5. What are the features you will include in future to make it different from others?

Ans:While we're constantly updating our features and UI to suit customer needs, below mentioned are some new features that we'll be coming up in future.Block based system- A fixed code for every block. Pataa Maps and Navigation- tracking in real time.Block Chain Verification- More accurate address verification.Geo Fencing System- Making a geographic boundary of your property. Drone route optimization- Smart routes for faster delivery.

6. What is the future and expansion plan?

Ans: We aim to make the product global in the times to come. Pataa is constantly being updated to suit Indian ethnicity. 5 new languages are being added as of now and down the line 20 regional languages will be added in the app. Multilingual support is one of our endeavours in the scheme of expansion. Drone deliveries are in the pipeline. We're coming up with Ad pads and are in talks with the concerned companies related to the same.