23 June,2021 03:34 PM IST | Mumbai | BrandMedia
Van Taylor
The COVID-19 pandemic that hit the world hard in 2020 had a negative impact on businesses worldwide. While many people lost everything, some had the good fortune of being in positions to help uplift others while building up their own businesses. Entrepreneurs who had already started online businesses before the pandemic struck were in the best positions to enjoy some success from what was otherwise a disaster.
Van Taylor is one of the entrepreneurs who was able to leverage his business to catch those that the pandemic struck down. He started his marketing-focused business in 2016, so he was well equipped to help uplift others during the pandemic. Here's how he's guiding thousands of people to flourish during the COVID-19 era.
A Pandemic-Proof Business
Taylor is one of the lucky few to have created a recession-proof, pandemic-proof company based online, helping people make money using their expertise and passions. The COVID-19 pandemic positively impacted his business because many people had to try to start, build, and scale their brands. Taylor was positioned to assist the needs of these new entrepreneurs, prepared to guide and direct them toward the success they desired to achieve.
Taylor provides mentorship for social media branding and marketing. He also teaches people D.I.Y. credit repair through a financial literacy course that helps them build personal and business credit which thousands of people needed serious help with after the economic upheavals resulting from the pandemic.
Uplifting Those Who Need It Most
Taylor's natural philanthropic spirit always helps him focus on uplifting the individuals and communities that need it most. In the first months of the pandemic, he used his expertise to help entrepreneurial moms create multiple income streams and helped over 100 entrepreneurs launch successful businesses. As his business model focuses on social media branding, marketing, and course creation, he's able to continue educating and guiding people to success throughout and beyond the pandemic.
Challenges and Goals
Taylor says one of the biggest challenges in his business is keeping up with all the new technology and changes that have come along with social media. He's confident that his brand is strong and is attracting a lot of new customers. As Taylor believes that as long as his business can stay ahead of the curve and stay knowledgeable about such changes, it will remain relevant and continue with great momentum.
His future plans include taking a tour through five cities to build his brand and giving value to different communities regarding brand building, content development, sales strategies, and systems. He's also focusing on uplifting underserved communities by teaching financial literacy, particularly within the Black community, and building a coding school for children in Senegal, West Africa.
Taylor's mission statement of "Impact over everything! Go all in!" shows his relentless determination to help other people fulfill their dreams in spite of obstacles and challenges. A pandemic isn't enough to slow him down, and he won't let it slow others down, either.