17 September,2021 02:14 PM IST | Mumbai | BrandMedia
Jaser Davari
To understand the future of iGaming in Sweden, we talked to Jaser Davari, an iGaming industry expert and the owner of multiple sites designed to help people understand the industry better. Jaser Davari talks to mid-day about the future of iGaming in Sweden and how this country has pushed the iGaming market forward.
The iGaming industry is constantly flourishing, and with the introduction of technologies, it has now brought a digital revolution. Sweden is a country with one of the most popular operators and payment providers. There have been several predictions about the future of Sweden's gaming market. Jaser Davari strongly believes in the potential of iGaming in Sweden. In a recent interview with mid-day, he expressed his thoughts over the situation of iGaming in Sweden and where the future is leading.
What are your views about the current situation of iGaming in Sweden?
If we talk about the position of the Swedish market in the European iGaming industry, then surely it's second to none. Even if iGaming is regulated in the country, it hosts many largest gaming operators, providers as well as suppliers. Sweden is one of the top markets for many online casino businesses. The popularity of gambling and online casinos in Sweden is unmatchable.
Currently, there are many regulations over gambling in Sweden, and any operator who breaches the rules can be subjected to huge fines. The government brought these regulations for customer care and to bring tax revenue. However, there have been many incidents when the results have been the opposite. Today, many black markets and unlicensed casinos have managed to get hold of Swedish players, which clearly indicates the failure of these restrictions.
Lately, Sweden has issued a huge amount of fines on many casinos. Does it impact the future of the iGaming market in Sweden?
Several small casino operators in Sweden prefer to run their businesses without a Swedish license. This is because they know the advantages and disadvantages of having a Swedish license. When it comes to the fines imposed by the Swedish government, they are huge. Moreover, Swedish players specifically look for unlicensed casinos where they can get the freedom to play.
The restrictions imposed by the government have a truly negative impact on the casinos licensed from offshore regulatory authorities and their possibilities to operate in Sweden. There should be a balance around customer protection and allowing them to gamble within the regulations with their own free will.
Mr. Jaser Davari, What can operators do to take advantage of data-driven technologies such as Blockchain and AI and transform their future growth?
Be it Netflix or Google; any online business harnesses the power of their data to revolutionize their industry. Whether it's gaining a license or serving the players, all operators need a secure and accessible product. So, when it comes to data analysis, AI definitely plays a major role and helps in the faster working of operators.
Technologies like Blockchain and AI can help operators achieve better partners, products, and users. However, this does not mean avoiding the potential of traditional methods. With the combination of both traditional development methods and technological advancements, operators can transform their future growth in the gambling industry.
As we are talking about the future of iGaming, blockchain and decentralized products are in great demand right now. Do you think they would play any role in future growth?
The gambling industry has a bad reputation in many ways, which is very much undeserved. One of those reasons could be the lack of transparency on the gambling sites. Now, decentralized products can offer transparency along with security for both operators and players. Many online casinos and betting sites have now started to adopt these future technologies, but their full potential has not yet been released in the gambling industry.
So, we can surely expect tremendous growth with the continuous evolution of technology. Furthermore, we have only touched the surface of what blockchain and decentralized products can do for us. This would not only be beneficial for operators in Sweden but all over the world.
What does the future hold for the growth of the Swedish iGaming market?
The European market is probably the global leader in the iGaming industry, and Sweden is the market we see with the greatest potential. There have been recent developments that could impact the iGaming industry in the future. The Swedish gambling market is a big opportunity for both local and international operators. You can see the clear audience for gambling in Sweden, and this is one of the reasons why Swedish gaming revenue is growing.
However, the unregulated casino operators hold a sizeable share in the Swedish gambling market. With internet penetration and advancements in technology, operators will be able to reach a large number of players, which will give an impressive contribution to the Swedish gambling market. So, we can say that Sweden offers a promising market for the gambling business, both now and in the future.