19 January,2021 08:49 PM IST | Mumbai | Brand Media
UK-based streetwear fashion brand Gadzhi
In today's time, streetwear is at par with luxury fashion. It has brought a revolution in the fashion industry and has become a phenomenon on a global level. The influence of streetwear created by celebrities can be felt everywhere. One such fashion brand is Gadzhi which has erupted in the market with some super cool outfits. Fashionistas are smart enough to choose convenience and comfort without compromising over fashion and style. That's where Gadzhi has hit the bullseye in bringing streetwear at the forefront along with the mainstream fashion.
The term âstreetwear' includes outfits for everyday fashion. With some cool, funky and innovative designs, the UK-based brand has created a rage over the internet. Founded in 2019 by Iman Gadzhi, the brand focuses on the comfort level of its customers without compromising on fashion trends. In just 2 years, the name has stood as a significant brand in the UK, and it is now marching towards making a mark on the global map. While Gadzhi got huge support from influencers designers and artists, its strategy to create the limited outfits worked big time for the brand.
Be it cool graphic tees, t-shirts with slogans, oversized hoodies or heavy-cotton t-shirts; Gadzhi made sure to launch its outfits with limited availability. The out of the box marketing strategy and customer feedback has worked tremendously well for Gadzhi. The streetwear fashion is not just limited to hip hop culture, but its outfits cater to all the teenagers and youngsters. Bringing streets straight into the wardrobes, the fashion brand has made sure to offer the outfits at a pretty decent price without compromising on the quality.
The recent collaboration of Gadzhi was with music artist JORDS. The brand has got many other associations lined up for the year. The contemporary fashion brand known for its luxe fabrics goes well for both men and women who are ardent fans of streetwear. Apart from oversized hoodies and heavy-cotton t-shirts, Gadzhi has got an exclusive collection of apparels and accessories which will launch later this year. Earlier in December, it launched a collection of blue light blockers which are available for pre-order on the official website www.gadzhi.com. If you are someone who loves street style and prioritize comfy outfits, Gadzhi is the brand you must have in your wardrobe.
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