29 November,2021 10:28 PM IST | Mumbai | BrandMedia
Shivam Soni, Sakshi Soni, Shivani Soni and Shankar Mali
Founded in 2018, the bootstrapped company Beyoung got its name and fame. In these three years and counting, Beyoung has become the brand for all in PAN India. Founded by Shivam Soni, Sakshi Soni, Shivani Soni and Shankar Mali, this start-up dream back then has reached heights. Shivam Soni is one entrepreneur who was born and brought up in a business family and wanted to carry forward the legacy.
It started in June with mere a capital investment of Rs. 1 Lakh. Today, the monthly revenue generation reaches 4-5 crores, making Beyoung one of the finest examples of bootstrapped to rapidly growing companies.
The Story Behind Beyoung
Nowadays, the world is turning online, and so is the market. So, the co-founders decided to step into this online world with a range full of plush and perfection.
As Shivam Soni envisions, "Although the clothing market is highly vast and never-ending, we still wanted to make our mark by making premium quality products at affordable prices. As you know, the better quality, the higher price. We thought to break this stereotype by creating a range full of styles, comfort and at budget-friendly rates."
This thought led to the creation of a designer range of apparel for men and women. It began with the instigation of casual apparel like t-shirts, shirts, boxers, crop tops, etc. and now turning into a complete lifestyle brand. This is headed with accessories like mobile covers with frequently updating designs.
The official merchandise, personalized combo, and customization have been the USP of Beyoung. Superheroes, superpowers, celebrities, cartoons and caricatures, and so much more, the eclectic range has it all what the young heart desire. This is one of the reasons why the collection is centric to 15 years to 45 years of age group.
Another and most important USP is the pioneering plus-size collection to encourage styles for every fashion lover. This range has got the most value for providing designs in every size from S to 5XL.
To match the quality and increasing demand, the start-up began with five members, proceeding to 70+ employees to date. The Founders have also been thinking of growing to a team of 150+ employees by the end of 2022, which has been accomplished to a far extent. Further, the employment generation goal is about to head to 750+ employees by the end of 2024.
The bootstrapped firm got its pace during the most challenging times. It was during the stage of lockdown when the online market was at its peak. It was since then that the journey was unstoppable. Today the official merchandise is among the most searched apparel and so prominent for videos and influencers.
Now, they have introduced a winterwear collection for men and women. Also, shirts for men have become the talk of the town. These newest launches are about to expand the product range to an enormous extent for both men and women.
Multiple e-commerce challenges have been met with the engaging social media of Beyoung and Beyoungistan. The Company is an active participant in making the Youth more exciting and creative. The team is equipped with young personnel who bring out their ideas for a range people see today.
"We believe that young and creative hearts can give the best representation of designs we look forward to. Our employments are about to expand to Tier III and II cities for giving maximum exposure. However, I still intend to stay in my hometown and will enhance my team here completely. The purpose is to give employment opportunities to the deserving candidates and inveterate learners, wherever they are," says Shivam Soni.
