12 November,2021 07:30 PM IST | Mumbai | BrandMedia
Streamkar
With over 50 million downloads, StreamKar is India's most downloaded and entertaining live streaming mobile application. Available in major languages, it's an all-in-one fun and entertainment destination with a user-friendly interface. StreamKar entertains its users through in-app events, content, games, contests, rewards and much more. The app is available on Android and iOS. StreamKar is a property of CommonVision Technologies Private Limited, a subsidiary of the US-based firm Tipping Points Technology Limited.
India ranks second for the most hours spent in social apps and is one of the biggest markets for app downloads. Today, 9.3 billion hours of live streaming are watched a year, and this trend is only poised to increase. StreamKar is utilizing the opportunity and understands that users need social connections that are authentic along with diverse content to consume and keep themselves entertained. By monetizing the live-streaming entertainment ecosystem, StreamKar also has offered many aspirationals an engaging and safe work-from-home opportunity throughout the pandemic.
StreamKar's one of the prime focuses is to enhance human connections and it offers plenty of features like video calling, live interactions, chat rooms for users to stay connected and make new friendships.
Online platforms, like this one, have created an eco-system for people to earn while working from the comforts of their home throughout the pandemic and beyond, and StreamKar has been creating opportunities for streamers to earn a livelihood, especially women and also created safe work from home job opportunities across India. Streaming with StreamKar helped over 40,000 women be able to support their families, while staying safe and following COVID-19 safety norms.
"My family would not have been able to make it through the lockdown period if I did not start streaming with StreamKar," says Shilpa Aggarwal of Kanpur. A recent university graduate, she started streaming on StreamKar after having it recommended to her by a friend in April this year and since then has been an avid content creator. "I feel very fortunate that I am able to both show my singing talent and support my family while doing it. StreamKar has been a lifesaver for me and countless people like me during these times."
"Our belief is that we can uplift our Indian content creators by creating new work opportunities through the internet and empower women who want to work from home. Need for safe, work-from -home jobs are in demand, we can proudly provide them jobs, both online and in our operations" said MD, Sharukh Dongarkar, StreamKar, Mumbai office.
Talking about building a core team he added, "to localise StreamKar operations in India, especially in South Indian states has always been our priority. Keeping in mind cultural sensitivity, building a core team in India is essential, who can spearhead management decisions for StreamKar in the country",
A special in-app content property called SpotlightKaro! has been designed to keep the users entertained the entire day. Hosted by celebrity guests and experts, SpotlightKaro! caters to needs of the audience and showcases 12 shows in genres like dance & music, cooking, fashion, makeup, fitness, etc. Celebrities such as Arshi Khan, Bandgi Kalra, Aditya Singh Rajput, Kishwer Merchant, Krishna Mukherjee to name a few, have lent their talent to the app.
StreamKar also organized charity campaigns, in 2020 StreamKar had arranged a food donation campaign for the people affected due to COVID -19 and this year it carried out a campaign #skmaskon to distribute 5000 masks in interiors of India. Also #skcollarfordogs campaign was launched on International Dog's Day and collared 1000 dogs in Mumbai to save them from road accidents.
As the app enables users to watch real time content and make connections, the company constantly strives to create a safe broadcasting experience for its users and streamers by following safety policies.
