Rohit Saran highlights trends in Fashion influencer market

Fashion influencer Rohit Saran

The ongoing Covid-19 pandemic has turned the world upside down. The fashion industry has not been spared either. Before the pandemic, the fashion industry was one of the most dynamically growing global businesses. Now, as lockdowns have been lifted and businesses are allowed to re-open, fashion is back with a bang. As it is known, luxury brands have always controlled the fashion industry. It has never been an easy journey for any brand or designer who believed that fashion is about narration and expression. Rohit Saran is one such budding designer who believes that people should dress according to their comfort.

"When trying to figure out how to dress well, most of us seek inspiration from the fashion industry. But, if you are looking to become a better dresser, knowing what's latest in the trend will not help you. Choose attire that will make you feel good. A good outfit will not only make you look good but will also boost your confidence," said Rohit Saran on how to create your fashion.

"Nowadays, the problem with fashion is that there is too much fashion around us. Everybody wants a piece of it. Fashion is changing too fast. In the race to match this speed, consumers of fashion do not have authentic views," said Rohit Saran, who has also been a part of popular fashion events such as Pune Times, Blenders Pride Dehradun Fashion Week, and many more.

With just two years of experience in the industry, Rohit Saran has already collaborated with the known faces of the industry like Urvashi Rautela, Daisy Shah, Sneha Ullal, and several others. Fashion runs too fast and hardly stops. The market has the potential to make people buy and buy, insanely more than they need, explains Rohit Saran.

"You should layer your clothes for more interesting outfits. Layers are an easy way to make any dull outfit look more elegant and different. You don't need to be an expert to do layering. It is even possible with your basic clothes," said the emerging designer, who hails from Bihar. He also wishes to showcase his creations at the national level fashion events like Lakme Fashion Week and the Fashion Design Council of India.

"My life has never been easy. It has been full of challenges. I am extremely happy with my achievements, and I aim to become one of the leading fashion designers of India. I feel proud to say that I am here today because of my struggles and constant rejections. We are all aware of the cut-throat competition in the fashion industry. The pandemic has worsened the situation. It has become more difficult for a growing brand like ours to develop an innovative idea in the industry. Even if we come up with something new, it is a struggle to draw consumer's attention," said Rohit Saran, who designs both Indian and Western outfits and has no intention to stick to any particular genre.