Ritusmita Biswas: A branding wizard of Media Entrepreneurship

Ritusmita Biswas

Digital Media in its more than ever evolving niche of entrepreneurship has been doing well in recent times, greatly manipulating the market. Ventures of Media entrepreneurship provide services to companies for establishing a digital reach through web development, design, digital marketing and branding. Ritusmita Biswas is an Indian Journalist-Entrepreneur who is the founder CEO of two ventures 'Wordsmith Writing Services,' and a digital communication service provider 'Digital Brandz.' While the former is a content provider her later venture helps a company to grow. The work and market that Digital Brandz has fetched in a very less time is remarkable. With not even being a year old the digital service provider had clients from across the country, and within few months ahead, the client base penetrated into the most desired league of private sector- the multinationals. Exactly like every company, Ritusmita started with a little belief and a large vision. She stared marketing her brand across the country, reflecting to the trust she was able to gather a good client network in India. But soon the branding sky rocketed and several big companies built faith in the services provided by Digital Brandz.

In a recent interview Ritusmita shared her journey, she said "we had some problems initially because the digital market was a new field for us. Still, your skill plays the most crucial role in moving ahead in this. Using our skills, we have established credibility in the market."

As their website says "We help brands make millions online," Digital Brandz is a branding wizard. The company is based out of Kolkata, West Bengal. The fineness in their services tells a lot about its founder, Ms. Ritusmita Biswas holds 22 years of experience in writing for National and International media. Apart from writing she has worked on several other managerial portfolios and is well versed with the ethics of this industry. She has been felicitated with Iconic Women of the Decade in the Women Economic Forum, National Ladli Media Awards, and received invitation by the US Government for women entrepreneur summit.

It was not just the stars that aligned but Ms. Ritusmita Biswas's vision that lead the whole team of Digital Brandz to achieve new heights everyday. Ms. Biswas in an interview expressed her gratitude to people who supported her in this journey, she said "over 4 million people supported us on all social media and our website. Slowly, we started to exchange our services with smaller companies and successfully got established as a successful company today. But the goal of Digital Brandz is not to remain limited here, but we want to create employment for the youth in the future and especially women who lack conducive working facility."

In just a few years of entering into this business Digital Brandz is all set to expand and break into Media Marketing Services. Their Marketing Services asserts to be providing out of the box marketing tactics to fetch a significant customer base for its clients.