10 June,2021 07:58 PM IST | Mumbai | BrandMedia
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India is known for craftsman. As all of you know, Craftsmanship is an ancient and valued sector from our rich past heritage. Yet, do you understand what keeps it safeguarded? It's the significance, quality, and manner in which India's rich practice and culture are displayed.
However, with the fast industrialization, mass production of machine-made items dominated the uptake for conventional crafted works. Therefore, numerous country and local craftsperson's lost their wellspring of business.
The need to save customary workmanship and provincial craftsmen is fundamental. Rare Planet centers around the uplifting of rural art and local craftsmen. This Kolkata-based startup gives them work as well as carries their handworks to the spotlight.
Ranodeep Saha, an engineering graduate from IIT Kolkata, established Rare Planet in 2015. He is an accomplished co-founder with a history of working in the retail business. With his startup, he sets a goal to create micro-entrepreneurs out of a million small craftsmen.
The brand obtains Indian handcrafted items from these craftsmen and retails further through on the web and other outlets, in this manner offering the correct benefit for the items to their karigars.
Because of the pandemic when plenty of such craftsmen were battling for survival, Rare Planet gave them a chance to support themselves by assisting to keep their business running. After associating with Rare Planet craftsmen have encountered upto 120 percent expansion to their regular business.
Rare Planet is aiming at providing work to more than 25000 craftsmen by 2022 with more states to cover in India. It further plans at connecting with craftsmen across rural areas including - Kutch, Jodhpur, Madhubani, Nadia, Saharanpur, Cuttack, Puri for their true manifestations. This will additionally empower the brand to extend its variety of contributions. The brand additionally plans to extend its span to clients by associating with more retail outlets across air terminals in India.
During the current pandemic, these craftsmen are among the most distressed individuals in the country. It is realized that the greater part of these artisans depends on occasional or seasonal deals. Some would make their most extreme earnings by selling goddess symbols during peak seasons or festivals and rely on that pay for the remaining of the year. In any case, this year the interest has gone low, so has their earnings. During these uncertain times, Rare Planet's help is much appreciated. "We will run after setting out more open doors for them by foraying into more sectors and growing our portfolio," said RanodeepSaha-Cofounder, Rare Planet.
Since the Covid 19 episode, Rare Planet has been following all the security measures for the well-being of its craftsmen. The brand furnished all the craftspeople with veils/masks and guided them with SOPs while they work on products. The startup is resolved to augment its impression bit by bit by making a distinction across the 7 million craftsmen in the country. With a social mission at the center, Rare Planet indeed is a socially responsible start-up, looking at wholesome and sustainable growth. Way to go!
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