Postoast Is Read By 50 Million People Every Month, Founded By Ashish Kumar

Ashish Kumar

Founded in 2016, Postoast reaches approximately 50 million people every month, informed Ashish Kumar, the founder of Postoast Media House. "When I look back, I see that it was all destined for me. I started pursuing B.Tech because come on it is the highest chosen stream in India. But, my interest in the evolving world of New Media was always there. I always knew that the internet is not just an open encyclopaedia and my constant urge to explore it made me understand ways and techniques of social media handling, analytical concepts and more," said Kumar.

Talking about the motivating factor behind the beginning of Postoast, Ashish added, "Today there are tons of institutes offering crash courses on SEO techniques, social media management, digital marketing and what not! Back in 2012, when I started my Facebook page, it was a random step. I shared posts out of my instincts, measured reactions of the audience and within months I earned my first-ever income. The earning was merely of Rs 1500 but it definitely gave a kickstart to my thoughts and motivated me in becoming a successful founder of an extremely popular social media page called ‘POSTOAST'."

Postoast reaches 50+Million active users on a monthly basis with his read-worthy posts, hilarious memes and other forms of valuable content. After analysing and understanding how content virality works and how digital media has become a pool of versatile content, 31-year-old Ashish gave birth to Postoast back in 2016 and gained 3000 visitors in just a month. The bootstrapped start-up has come a long way since. Postoast now has around 3 Million monthly visitors on its website. Whereas, the overall monthly reach of all the properties of Postoast Media is more than 50 Million. In humble words, we can say that Postoast has never seen a low since it was launched.

Talking about the challenges Postoast faced before becoming people's favorite, Ashish said, "Starting a blog is no more a difficult task today. However, making its presence felt and getting the audience to read your blog is quite a challenge. Sometimes it becomes discouraging when you invest a lot of time in creating content and there is no one to read it." He further added that despite all the ups and downs that Postoast faced, things improved with time.

With a small team of around 15 people working from different remote locations, Postoast touches a versatile range of content, i.e. from entertaining to informative. The page targets people seeking amusing, interesting and trending content. In a matter of a few years, Postoast's growing popularity got Ashish work with industry's top brands such as ZEE5, VMate, Josh App, Dunzo, Zivame, Bet365, Bajaj Finserv, Dream11, 1xBet, Zoutons, Tata AIG, Sportskeeda, etc. Considering the ever-evolving social media, Postoast has also started making content in video format and launched their YouTube channel recently. And a website Crictoast which is completely dedicated to cricket.

After witnessing successful five years with Postoast, Ashish has stepped his foot in the traveling industry as well. His expertise in social media has helped him begin his new venture ‘Travel N Trek'. So far, the start-up has generated a good amount of leads with the help of its founder's experience in online marketing. Talking about his vision with this new start, Ashish said that he wants to make the trekking experience available at an affordable price and motivate people to connect with nature at large.