Poll Advisor Rishi Dubey emphasizes on Content Marketing in political campaigns

Rishi Dubey

Digitization has taken over every aspect of community building. From humanitarian works to successful political campaigns, Digital Media and online content have begun to play a crucial role in influencing people to make a difference and make correct decisions that would impact the nation on a whole. Accounting to the same is Rishi Dubey, Co-founder and CEO of PR BABA Private Limited, who is renowned to develop strategies for different political parties making them reach a step closer to winning in the elections.

A political strategist, poll advisor and an eminent political campaign advisor Rishi Dubey emphasizes that content marketing now plays a very important role to reach the masses in the easiest manner. It allows campaigners to give their audiences useful data and information that they can choose to engage with and consume according to their own needs. Since written content is considered superior to any other form of data, it increases the credibility of the candidate.

Focusing on why content is important for an effective political strategy, Rishi Dubey shares his pieces of advice from the perspective of a digital marketing expert and political campaign advisor.

1) Time constraints are no more an issue

It can reach the maximum electorate in the minimum time span. The adaptable idea of digital content implies that political promoters can change their informing and push new forms of their content out to the general population surprisingly fast. Given the speed of the consistent pattern of media reporting in our online media fixated world, this is a significant advantage.

In certain segments, you as a political leader won't necessarily need to produce content on your own. If your team receives a great piece of press, it only takes a few clicks to promote that story to your target audience across all digital channels, making a huge impact.

2) Your messaging can be personalized according to your audience

For a political leader it is very important to understand what their people need. Conveying to them that you realize their wants is even more important. But not everyone is looking for the same thing. Therefore, through correct content marketing Rishi Dubey states that you can personalize your messaging and create different pieces of content that are tailored to different interest or demographic groups, using the headline to get the attention of a specific block of voters.

3) Increases your visibility among the masses

Constantly updating the world with your views about what is going on in the world increases your visibility among the list of potential voters. They begin to notice you and your actions and keep you in their eyes at the time of elections. Having content online about you also garners a lot of attention as it makes you a credible persona standing ahead to lead them. Your content can not only be in the form of a written blog. It could be anything from a video or your social media post, all it needs is to be meticulous enough for your audience to be able to learn about you.

4) Diversifies the way a leader communicates

Generally, political leaders always opt for long speeches to convey their thoughts to the masses. In today's fast paced world, not everyone can take out time to listen to a thirty minute long speech which accounts for many people missing out on your key points which actually establish you as a thought leader first and political leader second. In such times, digital content deems to be the saviour. Facebook, Twitter and Instagram have been the forefront for all political campaigns as people respond better to photos, videos and infographics which are more eye-catching than plain text.

5) Allows you to measure your result

Political leaders often faced the challenge of articulating their results after following the traditional processes of building a campaign that included rallies or live speeches. But with the advent of social media and digital content, it is easier to establish clear calls to action and measure how many people followed through by registering to vote when subscribing to an email newsletter or making a donation. Monitoring the results also allows you to revamp your content strategy for optimal results moving forward.

With PR BABA, Rishi Dubey deals with Political PR, Political Campaigning, Political Research, Political Marketing, Political Management, and Environment Mapping. He has coordinated several election campaigns, including the 2015 Delhi Assembly election, the 2017 Punjab Assembly election, 2017 Municipal Corporation of Delhi elections, the General elections of 2019, 2020 Delhi Assembly election and the Bar Council Election of 2021 keeping in mind all aforementioned points to develop an effective political campaign strategy.

By remembering these tips, Rishi Dubey focuses on the fact that content marketing is one of the most essential tools in political campaign advisories. One can situate themselves to release the maximum capacity of the dexterity and execution content showcasing can give this fall. With the right system set up, up-and-comers will have every one of the devices they need to draw in and energize their allies and drive individuals to the surveys.